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Finding Your Niche as a Digital Marketing Assistant & Virtual Assistant
Let’s talk about niching down with your freelance digital service business. This is often a decision point where new virtual assistants overthink.
But don’t let this “niche” problem keep you STUCK.
The goal of niching is to get you operating in your zone of genius and help you embrace your true talents, and where there is a market demand that clients are willing to pay top dollar for. There is so much to gain from taking on work now and gaining clarity throughout the process.
You want to specialize in areas that are aligned with your skills, where you can bring together your unique set of skills AND where current clients are witnessing results and raving about you.
>> A good place with this self-awareness: take my quiz here.
>> Download my top ten freelance marketing services here.
Links mentioned in this episode:

Emily Reagan is a mom of four, board game pro, freelance digital marketer and Marketing Assistant Mentor who has helped 450+ go-getters, including military spouses, stay-at-home moms, and professional women learn in-demand skills and find flexible remote work as digital marketing assistants and specialists. She’s shared 3,000+ job leads with her freelancer community The Digital Marketer’s Workgroup
Ask her any questions over on IG @emilyreaganpr
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Listen to these Unicorns Unite Episodes next:
- Six Ways Virtual Assistants Make Six Figures Episode 202
- How to go from Hourly to Project Rates Episode 193
- How to become a Digital Marketing Strategist (and charge more!) Episode 185
- How to Raise Your Rates as a Virtual Assistant Episode 112
- 10 Profitable Niches for Virtual Assistants Episode 91
Relevant Articles:
- How to Raise Your Rates as a Virtual Assistant
- In-Demand, Profitable Niches for Virtual Assistants in 2024
- How to Become a Community Manager
- How to Become a Content Manager
- How to Become a Launch Manager
- What is a Tech VA?
- OBM vs DOO vs VA
- What is a Social Media Assistant?
- How to Become a Virtual Assistant
*Referral Links where I could earn a small commission if you purchase. Thanks!
Not a course. A collective for marketers already doing the work.
Our Digital Marketer’s Workgroup is a vetted peer community where marketing specialists get real business support and talk shop with people who actually get it. Applications are open now ⬇️





