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How to Go from a Virtual Assistant to a Digital Marketing Strategist
As service providers, we have to be aware of evolving needs of clients and the increasing demand for digital marketing strategists. I’ve been there myself – starting out as a virtual assistant and then making the transition to digital marketing strategist. I have a background in PR and journalism and through working with multiple clients I gained valuable insights and expertise, recognizing patterns and strategies that apply to all kinds of online businesses.
It’s so important to understand the basics of marketing and the ability to see opportunities for growth and improvement. In this episode, I’m encouraging freelance virtual assistants to step into the role of strategist, offering value-based services to confidently guide clients toward their business goals.
Tune in to learn more about
- Boosting your skills and confidence as you transition into a digital marketing strategist role
- An exercise for thinking like a strategist
- Expanding your services and attracting higher-paying clients by offering strategy sessions
- Pricing your strategy sessions effectively so you’re compensated fairly for your expertise and time
- Streamlining your client onboarding process and establishing clear plans that will set you up for success
“You’re in a power position. You’re working with different clients. You have a bold, ripe, golden opportunity to step up and offer strategy.”
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Links mentioned in the show
- Discover your digital marketing side hustle: Want to work from a laptop anywhere and decide your own schedule? Thinking about starting a digital marketing services business? Take this 2-min personality quiz to help you live a life on your own terms and discover what kind of freelance work best suits you. Take the quiz here
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