Press-ready foundations
Month one, we build what every host and editor checks before saying yes: your press page, speaker one-sheet, bio, and a sharpened set of speaking topics with real angles.
In-house PR for experts, authors & speakers
Podcast bookings and media features that open more doors.
You’ve got big plans. Podcasts and media features build the credibility to get you there. I’m Emily Reagan, your in-house publicist. I find the right shows and outlets, write every pitch by hand, and build relationships that keep paying off.
“AI could not have helped me write the pitch that we wrote.”
As seen on
The trouble with most PR
Most PR is sold by the pitch. That’s why it falls flat.
Twenty-five pitches a month. Templated. Sent by an account manager you’ve never met. Hosts can spot it from the subject line, and it’s your name on every one. Then the report shows up full of “sent” and empty of “booked.”
The agency way
The in-house way
AgencyA monthly pitch quota
In-houseA short list of the right targets, chosen with you
AgencyTemplate pitches with your name swapped in
In-houseEvery pitch written for that one host or editor
AgencySent from a stranger at the agency
In-houseSent from your own media inbox, as part of your team
AgencyCold pitch, then on to the next name
In-houseFollow, engage, warm up the relationship, then pitch
AgencyA report of how many went out
In-houseA report of relationships started, in motion and booked
Why press matters
The press says it, so you don’t have to.
You can tell people you’re the expert. When a host, an editor or a summit stage says it, people believe it faster. A media mention is someone else putting their name next to yours.
And it keeps working long after it airs. Before anyone says yes to you, they look you up. More and more, they ask AI, and AI answers with what the press has already said about you.
Where it pays off
Stages
Event organizers book speakers they’ve already heard somewhere.
Book deals
Publishers and agents want proof that people already listen to you.
Clients
A feature does the selling before the first call.
AI search
ChatGPT and Google pull from podcasts, features and press pages when they recommend an expert.
Your record
The big agency comes later. Your record starts now.
You know press is your next move. You’ve also seen the agency price tags: $30K retainers, six-month minimums. Those are built for names that are already big.
You’re in the stretch before that. You have the expertise, the offer, maybe a book in the works. You just need more places saying your name.
That stretch is where I work. We go after the podcasts, publications and stages that fit where you are right now, and each one makes the next one easier to land. A guest spot turns into a summit invite. A small show leads to a bigger one. A feature turns into a quote request.
By the time you’re ready for the big agency, you’ll have a record worth handing them. You might find you never needed one.
Every mention adds to your record. Your record is what gets you the next yes.
What I do
In-House PR
Your publicist, on your team, all year long.
You hire me to find the opportunities and land them. I bring you the openings, write the pitches, send them from inside your business and keep the relationships warm in between. You show up once a month to plan with me, and again when a host says yes.
- 6-month minimumRelationships compound
- A handful of clientsSo you get real focus
- 1 hour a monthPlus prep when you’re booked
A monthly strategy hour
We pick the month’s targets together: a few dream placements and the strategic yeses that build toward them, timed to editorial calendars, seasonal hooks and your launch dates.
Hand-written pitches, sent as you
I set up a dedicated media inbox on your domain and pitch from inside your business. No templates, no agency name, no “Dear Host.”
Relationships before requests
I follow and engage with the hosts and editors on your list before anything lands in their inbox, and I tap your existing network. The warmest intros are often ones you already have.
Eyes open, all month
Media requests, guest calls and editorial openings get flagged the moment they appear. I’m watching for you full-time, not just on pitch day.
The Snowball Report
A monthly recap of every relationship started, in motion and booked, so you always know exactly what’s building and what I’ve been doing.
How it works
PR is a snowball, not a switch.
A pitch you send in month one can become a booking in month nine. One of my clients landed a top podcast nine months after our first touch, and that host relationship is still paying off. That’s why we commit to six months, and why I report on relationships instead of pitch counts.
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The fit call
We talk through your offer, your point of view and where you want to be in two years. If PR won’t pay off for you yet, I’ll tell you.
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Foundations
Month one: press page, one-sheet, topics and angles, and your media inbox, all set up before a single pitch goes out.
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Plan, pitch, follow up
One planning hour a month. Then I research, write, send, follow up and nurture every conversation in between.
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The snowball builds
Bookings, repeat invitations, referrals from hosts. Each yes makes the next one easier to get.
Not ready for a retainer? Start here.
The Visibility VIP Day
One focused day to build the PR assets that actually get you booked, written by someone who’s been the editor on the other side of the inbox.
Most pitches fall flat because they’re template-y, self-focused and not newsworthy. You bring your speaking topics and thought leadership. In one day, we’ll:
- Build a pitch that earns the yes because it’s newsworthy, not formulaic
- Tighten your bio and media one-sheet so you look like the obvious choice
- Upgrade your press page for AEO so hosts, editors and AI search get everything they need in 60 seconds
You leave with
- A ready-to-send pitch
- A reusable pitch template
- A media kit
- An AEO-ready press page
“Emily doesn’t mince words. She told me to pitch as a peer, not a fangirl, and the fact that this one came through just shows Emily’s genius in helping me with the pitch.”
Who this is for
For experts with a clear vision and a growing name.
I take on a handful of experts at a time, and my reputation goes out next to yours. So I’m picky, in your favor.
We’re not a fit if…
- You’re hoping PR will fix a sales problem. Visibility amplifies what’s already working.
- You want a one-month campaign with a revenue number attached.
- You’re still figuring out your offer.
- You need placements guaranteed. Nobody honest can promise that.
- You run an agency, a local service business or a product brand.
You’re a fit if…
- You have a named method or framework, something a host could build an episode title around.
- You have a point of view you’d defend on stage, including what your industry gets wrong.
- You have one flagship offer you want the attention pointed at.
- You have proof: a credential, or client results with real numbers in them.
- You already have mic reps: your own show, guest spots or stages.
- You’re playing the long game: a book, a keynote, a bigger stage.
Follower count doesn’t matter. One of my best placements went to an expert with under 1,000 LinkedIn followers.What matters is the work behind the name.
I’m Emily Reagan, PR strategist
I’ve sat on both sides of the pitch.
I came up through journalism and PR, so I’ve been the editor deciding what makes the cut. Today I host a top-ranked marketing podcast, which means pitches land in my inbox every week. I can tell in one line whether a host will lean in or hit delete.
I’ve worked in online marketing since 2007, inside more than 100 online businesses: launches, email, funnels, strategy. That’s why my pitches never float on their own. Every one is tied to the offer your visibility is supposed to sell.
I’ve spoken on Amy Porterfield’s stage, I’m known for not mincing words, and I really like getting smart people in front of the right rooms.
- Since 2007
- In online marketing
- 100+
- Online businesses served
- Journalism
- & PR, where it started
Kind words
The person they’d go to for visibility.
“Emily Reagan is a marketing genius with a journalism and PR background. She’s the person I’d go to if I needed a book tour strategy, visibility plan, and help with implementation. She’s fast, smart, and she gets stuff DONE.”
Jen Liddy Messaging Strategist“My favorite thing about Emily is the sense of security she made me feel when I worked with her. Trust is HUGE when it comes to hiring someone to help you with your business.”
Linda Sidhu Quiz Creator“She under promises and over delivers. That is extremely rare.”
Michelle Soro Host, Fire and Soul PodcastMore from Emily
Listen
The Marketing Freelancer Podcast
My top-ranked show, where I talk shop with the marketers who make online businesses run. It’s also why I know exactly what hosts want from a guest.
Browse episodes
My curated room of vetted marketing specialists. When a client needs a hand outside PR, this is where I send them.
Visit the Workgroup
Need a marketer on your team? Post a job to my network of established specialists. It’s free.
Find your unicornQuestions
Your PR questions, answered.
Don’t see yours? Ask it in your application and I’ll answer it on our call.
How many pitches will you send each month?
I don’t sell by volume, and I won’t promise you a number. Agencies promise 25 a month because a number is easy to sell. What I promise is that every pitch is chosen with you and written for that one host or editor, which gives each one a far better shot than a batch of 25. Your Snowball Report shows you exactly what’s in motion.
Can you guarantee placements?
No, and be wary of anyone who does. Hosts and editors decide who they book. What I can guarantee is the work: the right targets, a pitch worth reading, and follow-up that keeps the relationship alive.
Why a six-month minimum?
Because PR compounds. Month one builds your foundations and starts the conversations. Bookings often land anywhere from month three to month nine. Six months gives the snowball room to roll.
Will pitches come from me or from you?
From inside your business. I set up a dedicated media inbox on your domain and pitch as part of your team, never from an agency address or a stranger’s name. You approve the plan; I handle the writing, sending and follow-up.
How much of my time does this take?
About an hour a month for our planning session, plus prep when a host says yes. Everything else, I make as simple as replying to an email.
What kinds of placements do you go after?
Podcasts first, because they’re how a lot of event organizers vet their speakers. Then stages, summits, expert features, trade press and magazine editorial calendars. We build toward the big ones by stacking the right smaller ones.
I’m not sure I’m ready. Where should I start?
Start with a Visibility VIP Day. You’ll leave with a pitch, a media kit and a press page, and we’ll both know whether In-House PR is the right next step. If you don’t have any mic reps yet, I’ll tell you to go land five small podcast appearances first, then come back.
Let’s talk
Let’s get your name out there.
In-House PR is application-only, and I keep my client list short. Tell me about your expertise, your offer and the stage you’re aiming for. I read every one personally.
- Every application read by Emily
- A fit call if it looks right
- An honest answer either way