The 5 C’s of Copywriting with Kim Kiel #146

The 5 C's of Copywriting with Kim Kiel

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Copywriting Foundations using Formulas

The 4 C’s Copywriting Formula is a checklist you can use to edit any piece of copy and make sure it covers all the markers of great copy. But did you know there’s a 5th “C” you should be paying attention to?

This is especially important in this day and age when you’re trying NOT to be like the pushy, unethical, bad-for-business bro marketers.

In the second episode of my podcast series all about copywriting, we learn from Kim Kiel, a direct response strategist and founder of the boutique copywriting agency Kim Kiel Copy.

With 15+ years of writing multi-6-figure campaigns for small businesses and nonprofits, Kim helps brainy brands and experts share their gifts and positive impact with the world. She has a knack for instantly capturing a client’s voice and writing elegantly persuasive copy.

Today, Kim covers the 5 C’s of copywriting, to help you step up your game and confidence when it comes to writing conversion copy.


Pay attention and pick up Kim’s tips on:

  • How digital marketing assistants can set their clients up to work with copywriters
  • Transitioning out of a 9-5 career into a contractor
  • Using copywriting formulas to banish the blinking cursor
  • Resources Kim used to learn copywriting
  • Her #1 tip for writing copy for your own business

After listening to this episode, you’ll be inspired how Kim started her freelance copywriting business, made her previous annual salary her new monthly income, and empowers YOU to take action being a copywriter.



Sponsored By

The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3- June 19, join the waitlist here.


Links Mentioned in this Episode

Tune in to more Copywriting Series Episodes on Unicorns Unite:


Emily’s List of Recommended Copywriting Books

Click here to see my list of recommended Copywriting Books for Digital Marketing Assistants to skill up, provide better services and charge more.

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Meet Emily

Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital media implementor and virtual assistant for a decade for online biz owner clients.

She’s a mom of four, Air Force wife, and founder of the Unicorn Digital Marketing Assistant School, where she teaches smart women the in-demand, highly-coveted digital marketing skills to get flexible, online work.

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