Email Marketing Without Coercion with Tarzan Kay #149

email marketing without coercion with tarzan kay episode 149

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Learning ethical marketing techniques

The popular persuasion principles used in sales copywriting can be used to convince people to buy a program that’s not the right fit or spend thousands of dollars they don’t have. As digital marketing assistants and specialists, we don’t want this for our clients or ourselves. It’s unethical, it’s bad for business, and it’s just gross.

That’s why copywriter Tarzan Kay is here to break down what she’s learned about coercive sales and email strategies since building her 7-figure copywriting business, and why she tore it all down.

Tarzan Kay teaches email marketing skills to online businesses, digital course creators, and freelance service providers. She came up in her career writing copy for popular programs in the online marketing space, and very soon created her own programs teaching business owners how to write story-powered emails. Now she’s a leader in revealing how the use of Cialdini’s principles of persuasion can cause harm, especially in the coaching industry. She has now dedicated her work to undoing that harm, and teaching sales strategies that leave space for conversation and critical thinking.

We are covering a lot in this episode from email marketing and sequences to storytelling sequences and style sheets.

You’ll walk away with:

  • The promo email you can’t live without
  • Why inbox management is a crucial responsibility
  • The data point that Tarzan evaluates the success of her nurture emails
  • What should be in your client’s brand voice guide that you probably forgot
  • Audio-email strategy Tarzan uses weekly
  • How to be inclusive in your copywriting

You’ll want to listen to this episode so you’re in the loop on your client’s behalf. You can make sure they’re not using coercive copywriting and unconscious bias in their marketing. It really does start with us and the copy we put out; we can be leaders with our clients.


Sponsored by

The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3-June 19, join the waitlist here.


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Emily’s List of Recommended Copywriting Books

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Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital media implementor and virtual assistant for a decade for online biz owner clients.

She’s a mom of four, Air Force wife, and founder of the Unicorn Digital Marketing Assistant School, where she teaches smart women the in-demand, highly-coveted digital marketing skills to get flexible, online work.

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