How to Build a Freelance Copywriting Business with Amy Leisner #147

how to build a freelance copywriting business with amy leisner

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Start a Freelance Copywriting Business

If you’re holding on to all the copywriting questions: What to charge? Where to find clients? How to get started? What to focus on first? What niche to pick? And you’re wondering how to get started with copywriting services, then this podcast episode you need to listen to.

Whether you’re looking for a side hustle or full-time income replacer, today’s advice covers it all.

Copywriting is a lucrative in-demand service, even with the introduction of AI writing tools. That’s because strong copy sets brands apart. 

And yet finding skilled copywriters is a challenge for most business owners. It’s not an oversaturated job market at all, so if you’re thinking about leaning into your writing talent, this is the equivalent of the California gold rush for you. Let’s dive into how to build a copywriting business.

Today I’m chatting with copywriter Amy Leisner about how to build a successful copywriting business and what she’s learned since growing her six-figure copywriting agency. 

Amy is a copywriter and online marketing strategist for A18 Media – a copywriting agency that specialized in sales and social media copy for spiritual coaches.

She’s also a valued member of my Digital Marketer’s Workgroup – a referral community and membership for freelance marketers who are *so* ready to have schedule freedom and get paid well for work they love. 

Listen in so you learn Amy’s tips on:

  • Pricing & where to find industry rates
  • Client Acquisition
  • Positioning away from an employee
  • Gaining copy confidence
  • When to specialize
  • Who would make a successful copywriter

Amy’s business is solid gold.

(Quite honestly, her advice applies to anyone starting a digital service or virtual assistant business.)

I hope this episode inspires you to jump in, proclaim the job title of copywriter and start getting paid to write.


Sponsored By

The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3- June 19, join the waitlist here.


Links Mentioned in this Episode


Tune in to more Copywriting Series Episodes on Unicorns Unite:


Emily’s List of Recommended Copywriting Books

Click here to see my list of recommended Copywriting Books for Digital Marketing Assistants to skill up, provide better services and charge more.

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You can start earning income as a digital marketing service provider by offering these very same services I do in my independent contractor business. Get started ASAP!

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or take the self-study version to start learning digital marketing services and building your digital service business now.

2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community called the Digital Marketer’s Workgroup that can help , apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.

3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management Workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

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Meet Emily

Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital media implementor and virtual assistant for a decade for online biz owner clients.

She’s a mom of four, Air Force wife, and founder of the Unicorn Digital Marketing Assistant School, where she teaches smart women the in-demand, highly-coveted digital marketing skills to get flexible, online work.

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