Launch Retrospectives with Becky Rubenstein #144

Launch Retrospectives with Becky Rubenstein

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Finish Your Next Launch With a Retrospective and Reap the Benefits

What’s the best way to get the lessons learned from a launch and have an actionable improvement plan for next time? 

Answer: a retrospective. 

Retrospectives are meetings held after a launch to discuss what happened internally during the launch planning, release and promotional phases.

If you run an online business and are bringing together a team for product, event or course launches, retrospectives are a crucial opportunity to get everyone together in the same Zoom room to discuss what happened.

If you’re hiring and working with remote freelancers—people who are independent thinkers and prioritize flexible schedules—it’s especially important to create a work culture of open communication, honesty, and continuous improvement.

 I’m here with guest Becky Rubenstein to wrap up my Launch series on Unicorns Unite with a very important element of a successful launch: the Retrospective or debrief.

Becky is a brand strategist and a content creator who believes work should be meaningful and human centered.

After recovering from corporate burnout, Becky launched a freelance business helping women-led entrepreneurs and organizations tell their stories so they can build the businesses of their dreams. She also helps solo-preneurs who are ready to scale create healthy remote team processes.

Becky shares how retrospectives benefit business owners and their teams. 

Tune in to this episode and learn to how:

  • Increase team productivity by 25%
  • Create a culture of open communication, honesty, and continuous improvement
  • Build trust and better working relationships with remote teams of freelancers
If you’re following my grassroots approach and you’re working your way up to Launch Manager, launch retrospectives are another powerful tool you can bring to the table to help your client reach their business goals while you embrace a leadership role. Don’t miss this episode of Unicorns Unite, the last episode in my series all about Launches!


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Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital media implementor and virtual assistant for a decade for online biz owner clients.

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