The field marketer who clones brand voices (Justin Blackman) | Episode 36

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Over the last 10 years in freelancing, I have found that writing in the clients’ voice is one of the hardest things to do. It’s hard when it’s a new working relationship, you have to learn everything about them in a quick amount of time and capture their voice so that no one can tell it’s NOT them actually writing their social posts, emails and blogs. 

Well this episode should give you confidence!

I’ve invited Justin Blackman, from Pretty Fly Copywriting, to share his startup story about how he began copywriting and niched down to writing brand voice guides.

He’s helped some pretty high level entrepreneurs, like Amy Porterfield, Stu McClaren and Tarzan Kay, training their teams and new writers to mimic their voice.

Thus he’s the brand ventriloquist and has plenty of copywriting tips to share.

Connect with Justin Blackman:

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Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital media implementor and virtual assistant for a decade for online biz owner clients.

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