The Story Stripdown with Marisa Corcoran #145

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Write a Winning Story Every Time

You know it’s important to use stories in your content. 

But what happens when you’re in that moment, staring at a blank google doc, waiting for inspiration? That moment when you need content and you can’t think of a good story…

Stories have been around for thousands of years. Stories make it more likely for our brains to absorb teachable moments.

When it comes to marketing, potential buyers are trying to answer two key questions:

Do you have what I want?

And are you the person I want to do business with?

Stories help us highlight the “slice of life” moments that build a connection with your audience.

Meet Marisa Corcoran

In the first episode of my series all about Copywriting, I’m sitting down with CEO and Founder of the Copy Confidence Society, Marisa Corcoran. In addition to writing the words that get landing pages converting at 60% (or higher!) and crafting personality-filled emails, Marisa helps coaches and creatives craft their uncopyable message.

Marisa is here to teach us how to “strip down” a story, or reverse engineer your storytelling. Tune in to this episode so the next time you’re stuck waiting for inspiration you have a proven formula for a winning story!

Sponsored By

The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3- June 19, join the waitlist here.

Links Mentioned in this Episode

Grab your seat at The Digital Marketer’s Roundtable: Launch Manager Edition — we’ll have a live panel discussion of marketing experts to talk about the client work that goes into launches. It’s $97 and happens Tuesday, March 14 at 12pm EST.

Tune in to more Copywriting Series Episodes on Unicorns Unite:

Emily’s List of Recommended Copywriting Books