Write a Winning Story Every Time
You know it’s important to use stories in your content.
But what happens when you’re in that moment, staring at a blank google doc, waiting for inspiration? That moment when you need content and you can’t think of a good story…
Stories have been around for thousands of years. Stories make it more likely for our brains to absorb teachable moments.
When it comes to marketing, potential buyers are trying to answer two key questions:
Do you have what I want?
And are you the person I want to do business with?
Stories help us highlight the “slice of life” moments that build a connection with your audience.
Meet Marisa Corcoran
In the first episode of my series all about Copywriting, I’m sitting down with CEO and Founder of the Copy Confidence Society, Marisa Corcoran. In addition to writing the words that get landing pages converting at 60% (or higher!) and crafting personality-filled emails, Marisa helps coaches and creatives craft their uncopyable message.
Marisa is here to teach us how to “strip down” a story, or reverse engineer your storytelling. Tune in to this episode so the next time you’re stuck waiting for inspiration you have a proven formula for a winning story!
Tune in to more Copywriting Series Episodes on Unicorns Unite
- How to Build Copywriting Confidence with Michelle Hunter #150
- Email Marketing Without Coercion with Tarzan Kay #149
- How to Add Your Personality to Your Copy with Laura Belgray #148
- How to Build a Freelance Copywriting Business with Amy Leisner #147
- The 5 C’s of Copywriting with Kim Kiel #146
Emily’s List of Recommended Copywriting Books
Click here to see my list of recommended Copywriting Books for Digital Marketing Assistants to skill up, provide better services and charge more.
Connect with Marisa Corcoran:
- Instagram: @mtoni
- Facebook: @thecopychat
- Marisa’s Website
- Freebie: Subject Lines
- Check out Marissa Corcoran’s LIVE Masterclass Leave ‘Em Wanting More: The 3-Part Framework to Create Copy with Creativity and Chutzpah. These skills will help you write copy that converts. This will show you how to tap into the confidence and creativity of your unique voice that grabs emotion without sounding like a scripted, snooze-fest robot. Pick from 3 dates here.
*This blog may contain affiliate links for programs, tools, and courses that I recommend. If you purchase these programs, I could receive a small commission. Thank you! I only recommend vetted programs and tools I use myself! Please check out my tool & resources guide here.
