The Story Stripdown with Marisa Corcoran #145

Storytelling Strip Down with Marisa Corcoran

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Write a Winning Story Every Time

You know it’s important to use stories in your content. 

But what happens when you’re in that moment, staring at a blank google doc, waiting for inspiration? That moment when you need content and you can’t think of a good story…

Stories have been around for thousands of years. Stories make it more likely for our brains to absorb teachable moments.

When it comes to marketing, potential buyers are trying to answer two key questions:

Do you have what I want?

And are you the person I want to do business with?

Stories help us highlight the “slice of life” moments that build a connection with your audience.


Meet Marisa Corcoran

In the first episode of my series all about Copywriting, I’m sitting down with CEO and Founder of the Copy Confidence Society, Marisa Corcoran. In addition to writing the words that get landing pages converting at 60% (or higher!) and crafting personality-filled emails, Marisa helps coaches and creatives craft their uncopyable message.

Marisa is here to teach us how to “strip down” a story, or reverse engineer your storytelling. Tune in to this episode so the next time you’re stuck waiting for inspiration you have a proven formula for a winning story!


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Tune in to more Copywriting Series Episodes on Unicorns Unite:


Emily’s List of Recommended Copywriting Books

Click here to see my list of recommended Copywriting Books for Digital Marketing Assistants to skill up, provide better services and charge more.

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Meet Emily

Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital media implementor and virtual assistant for a decade for online biz owner clients.

She’s a mom of four, Air Force wife, and founder of the Unicorn Digital Marketing Assistant School, where she teaches smart women the in-demand, highly-coveted digital marketing skills to get flexible, online work.

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