How to Build Copywriting Confidence with Michelle Hunter #150

how to build copywriting confidence with michelle hunter

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Building Your Confidence as a Copywriter

Is your end goal to be an expert and NOT a worker bee?

Then listen up. You have to be able to talk about your services in a way that attracts clients. And that’s the backbone of copywriting, and exactly why you need to invest time and energy into learning the marketing conversation. 

It’s not about blowing your own horn. It’s about making your value clear and understood. And then standing in that value so that people want to pay you top dollar to do what you’re really good at. 

Our guest today — Michelle Hunter — will teach you how to articulate this value in writing.

Michelle is a copywriter and content marketing strategist. For years she owned a successful six-figure creative agency with a virtual team where she helped clients refine their messaging, and write website and email copy. In this episode, she humbly brags about her $300/hr bill rate and 10k copywriting projects so that you can see the possibilities for yourself. But you won’t find her on social, because she recently took a cush corporate job as a Communications Director.

Listen to this episode to learn:

  • The copywriting methodology that convinces people to do what you want (use these powers for good now!) 
  • How to communicate talk about your price & what to say if they think you’re too expensive
  • Two keys to writing that you’ll have to conquer
  • How to be confident that your copy converts

I know you’ll relish her honesty, and after listening, my hope is you’ll see this opportunity to better market your (and your clients’) services and run with it. 


Sponsored by

The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3-June 19, join the waitlist here.



Tune in to these other Copywriting Series Episodes on Unicorns Unite:

Click here to see my list of recommended Copywriting Books for Digital Marketing Assistants to skill up, provide better services and charge more.

how to build copywriting confidence with michelle hunter 150

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3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or take the self-study version to start learning digital marketing services and building your digital service business now.

2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community called the Digital Marketer’s Workgroup that can help , apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.

3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management Workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

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Meet Emily

Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital media implementor and virtual assistant for a decade for online biz owner clients.

She’s a mom of four, Air Force wife, and founder of the Unicorn Digital Marketing Assistant School, where she teaches smart women the in-demand, highly-coveted digital marketing skills to get flexible, online work.

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