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How to Package Marketing Strategy (and get paid better)
Ewwww! Raise your hand if you’re done giving away our best strategic thinking for free. There’s a gap between being seen as the expert and getting paid like one, and it closes the moment you start charging for the strategy, not just the execution.
That’s exactly what Natalie Gingrich teaches. She runs The Ops Authority and helps service providers turn that thinking into its own paid offer with her strategic mapping model. She gets into how to price it, what to do with the follow-on work, and when to walk from a client.
If you’re doing strategic work and implementation freelance work, you need to be in our Workgroup – a community for upper-tier freelance marketers and marketing ops specialists who get online business and support each other. Apply here.
Links Mentioned in the Show:
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- Your Strategic Shift Sept 28-30, 2026
Connect with Natalie Gingrich
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- Instagram:@theopsauthority
- theopsauthority.com
Don’t go at it alone:
Our Digital Marketer’s Workgroup is a collective of marketing and ops service providers. We offer business support and marketing talk with people who speak your language. Apply at marketersworkgroup.com.
Turning Free Marketing Strategy Work Into a 1k+ Paid Offer with Natalie Gingrich and Emily Reagan
Your Strategic Shift, Sep. 28-30, sign up here: https://www.strategicmappingmodel.com/your-strategic-shift?utm_source=affiliate&utm_medium=affiliate&utm_term=Emily-Reagan&utm_content=&utm_campaign=your-strategic-shift If you’re doing strategic work and implementation work, you’re leaving money on the table every time you hand over your thinking for free. Natalie Gingrich runs The Ops Authority and built a pricing model for the thing most service providers give away before the real work even starts: the strategy.
I’d love to hear your story of offering strategy… Subscribe and comment here.
