With Brenna McGowanHow to Pitch a Podcast: The Pitch That Got Me on Amy Porterfield’s Show
Everyone wants to get on bigger shows. Fewer people talk about what it takes. Brenna McGowan spent five years building toward her spot on Amy Porterfield’s show, and when the timing finally lined up, we rewrote her pitch together. We get into what made it land and what almost didn’t.
She’s a pre-launch strategist and creator of Anticipation Marketing®, put Amy Porterfield’s show on her vision board in 2020. She finally pitched in December 2025, right after the news broke that Digital Course Academy was ending. In this episode, Brenna and I pull apart the pitch we rewrote together. We get into the journalism news values that made it timely, writing as a peer instead of a fan, and why the who-to-pitch question is the one we keep dodging.
Conversations like this one happen all the time inside the Digital Marketer’s Workgroup, where specialists talk through the real strategy behind getting results for their clients. Apply here.
Links Mentioned in the Show
- The Pre-Launch Plan Program
- Behind the Launch podcast
- Brenna’ episode on the Amy Porterfield Show
- Digital Marketer’s Workgroup
- Get Emily’s 1:1 PR help
Play video: How to Pitch a Podcast: Landing Amy Porterfield’s Show with Brenna McGowan + Emily Reagan
What makes a bad pitch? What do you see working? Let’s talk about pitching! … Subscribe and comment here.
