Subscribe: Apple Podcasts | Spotify | YouTube
What does it take to be trusted with $1.1 million in ad spend on a $19 million launch?
How do you go from a $30/hour client to negotiating a base fee, a cut of ad spend, and profit share on every contract since? And why does she still say no to good clients … even when the money’s great?
Kara Charron is a CMO and ads manager who’s generated more than $60 million in client revenue, including a recent $19 million launch with $1.1 million in ad spend. She built her own profit-share model from scratch, and she’s telling the real story of how she got there and why she’s so damn good at running ads.
Kara’s joining Darrell Vesterbelt, former growth strategist behind Kit and Mighty Networks, in Digital Marketer’s Workgroup to go deeper on profit-sharing structures, negotiating a percentage of ad spend, and what it actually takes to move from hourly and retainer work into getting a piece of the pie — live on September 15. You should be in our community of marketing and ops specialists who love this stuff: apply here.
Links Mentioned in the Show:
-
- Nerd out on marketing, ads and launches with us inside the marketersworkgroup.com
Connect with Kara Charron
-
- Instagram: @karacharron_
- kreativedigitalmediainc.com
Don’t go at it alone:
Our Digital Marketer’s Workgroup is a collective of marketing and ops service providers. We offer business support and marketing talk with people who speak your language. Apply at marketersworkgroup.com.
Meet the CMO & Ads Manager Behind a $19 Million Launch with Kara Charron (Part 1)
What does it take to be trusted with $1.1 million in ad spend on a $19 million launch? How do you go from a $30/hour client to negotiating a base fee, a cut of ad spend, and profit share on every contract since? And why does she still say no to good clients …
I’d love to hear your story of moving up the ranks and what you’re doing with ads and launches. Subscribe and comment here.
