Episode 285

The Real Talk on AI, Copywriting, and Training Claude with Prerna Malik

With Megan Shields 38 min

When everyone is whining, she’s still booking multiple 5-figure copywriting packages + integrated AI into her premium services.

What happens when AI meets two decades of copywriting expertise? Why is “fire your team and replace them with AI” the worst advice going around right now? What’s the real difference between AI slop and copy that actually converts?

Prerna Malik is a conversion copywriter and AI strategist who still writes every word of her own copy and refuses to hand her thinking over to a machine.

Prerna’s sharing even more on training Claude the right way, the setup most people skip, and building skills that actually do the job, live in our Digital Marketer’s Workgroup. Apply here.

Play video: The Real Talk on AI, Copywriting, & Training Claude with Prerna Malik (+ how to Spot an AI Expert)
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I’d love to hear your comments and how you’re handling AI, copywriting and training Claude for multiple client projects? Subscribe and comment here.