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Freelance Virtual Assistant to Six-Figure Agency Owner
Today, we have one of our very own Digital Marketer’s Workgroup members here on the podcast!
I love to highlight other freelancers, how they’re doing business, what kind of services they’re offering, what lessons they’ve learned, and in Heidi’s case, sharing how she has scaled to six figures as an agency. She’s one of our most recent workgroup members to share a big win.
Heidi Schmidt is a Social Media Consultant who works with (mostly) small-mid sized woman owned service providers and coaches offering social media strategies and done-for-you social media management. Though she has over 15 years of experience in marketing, she’s passionate about content and social media strategies that drive results. She started freelancing in 2020 at the start of the pandemic and now owns an agency with a team of 5 content creators/VAs who help her create stellar content.
Listen in to learn more about
- The need for community support and networking in the freelance industry
- Benefits of joining The Digital Marketer’s Workgroup
- The low startup cost of freelancing
- The importance of self-discipline and time management
- Finding a niche and building client relationships
Tune in as Heidi shares her freelancer journey and how she knew when to make the jump from virtual assistant to an agency owner.
Sponsored by The Digital Marketer’s Workgroup
Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup

Connect with Heidi:
- Instagram: @heidischmidtcreative
- Facebook: Heidi Schmidt Creative
- Website: www.heidijschmidt.com
- Freebie Content Planning Guide: Struggle with posting consistently on social media? Download Heidi’s free content planning guide to help you track your content and help you show up consistently online.
Links mentioned in the show
- Loomly: a social media management platform that empowers marketing teams to grow successful brands online through collaboration, publishing, & analytics.
- UDMA School Self-Study: Get started today with my signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out!
Hear more Success Stories from Digital Marketer’s Workgroup Members
- Esai Arasi’s Freelancer Story: From Corporate HR to Growing a Digital Service Agency #183
- Jason Nunez’s Freelancer Story: Inbox Services and Building an Agency #182
- Freelancer Story: VA to Content Marketer with Sophia Vega #161
- Janelle Harlan’s Story: Corporate Sales to Tech Specialist #178
- Angela Kiszka’s Story: Strategies for Building a Strong Freelance Client Base #179
- Brittany Gardner’s Story: Overcoming Perfectionism and Embracing Challenges as a Freelancer #181
Not a course. A collective for marketers already doing the work.
Our Digital Marketer’s Workgroup is a vetted peer community where marketing specialists get real business support and talk shop with people who actually get it. Applications are open now ⬇️




