Esai Arasi’s Freelancer Story: From Corporate HR to Growing a Digital Service Agency #183


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Esai’s Freelancer Story: Corporate to Scaling an Agency Model

This former HR professional discovered the power of relationship marketing and was able to build her own digital service business called Social Konnection. But it isn’t just her expertise in SEO and career coaching that sets her apart. 

My guest Esai Arasi is a member of The Digital Marketer’s Workgroup and a social media strategist and lead gen expert. She brings a unique perspective to the table with a background in behavioral change and a deep understanding of human psychology. She successfully transitioned from the corporate world to scale a digital service agency in India. Esai’s freelancer story is one of resilience and determination, as she started from scratch and worked tirelessly to deliver exceptional results for her clients. 

Listen to learn more about

  • How Esai started offering Digital Marketing services (in an industry where she didn’t know anyone) and how she scaled it to an international market
  • Why she chose to scale with an Agency model (why she’s able to help clients better in this model)
  • How she uses the Social Konnection framework to build and grow her business through relationship marketing
  • The biggest factor that gets her premium clients and GREAT referrals that is very overlooked

Esai has earned a reputation as a trusted expert in the industry through relationship building. Don’t miss this episode as she shares her insights on agency success and the power of prioritizing client satisfaction.

Sponsored by The Digital Marketer’s Workgroup

Join The Digital Marketer’s Workgroup. Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Doors open in November 2023! Apply here for my Digital Marketer’s Workgroup.


Connect with Esai:

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  • Grab her Freebie: Premium Client Sourcing Guide Premium clients aren’t hiding or hanging out in a secret club. There’s an easy way to reach them once you understand who they are and how they behave online. Find the five easy ways to find premium clients in your industry in this FREE guide.

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Meet Emily

Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital media implementor and virtual assistant for a decade for online biz owner clients.

She’s a mom of four, Air Force wife, and founder of the Unicorn Digital Marketing Assistant School, where she teaches smart women the in-demand, highly-coveted digital marketing skills to get flexible, online work.

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