Customer Insights: The Starting Point for all your Marketing Services with Melissa Harstine #159


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Content Marketing Series #2

Using Customer Insights as Marketing Starting Point

Collecting customer insights for a client can be really hard. And it’s freakin time-consuming. I see so many people in large Facebook groups who ask market research questions and then no one answers them. 

Guess what– there’s a better way.

In this next episode of the Content Marketing series, Melissa Harstine is sharing the key to gathering customer insights the right way. Her tips are going to unlock everything for building a great content strategy: how you talk to people, how you engage them, how you cold pitch them, and how to create content that converts.

Melissa, a customer insights strategist, helps 6- and 7-figure course creators close the gap between what they want to say and what their audience actually needs to hear before they’re ready to buy. The result? Ideal clients convert faster, and the course or program continues to grow.

Tune in and learn as Melissa shares:

  • how to get customers to say yes to an interview
  • her process of scheduling and conducting interviews 
  • the juiciest question to ask 
  • looking for common trends and rhythms among your audience and pulling out themes
  • what kind of content you need to put out during “nurture season”

Most importantly, she shares how to avoid making content that sounds robotic. Doing these interviews can get fresh, standout ways of explaining a concept or unique stories that make your audience relate and decide to buy.

Be sure to grab Melissa’s freebie “How to Get Them on the Call” Make the request in a compelling way so customers agree to chat with you. She’s made it easy for you- swipe her done-for-you email template so that you can get a “heck yes!” instead of crickets.

Sponsored by UDMA Self-Study Course– Become a unicorn. Learn profitable, in-demand, digital marketing mechanics and tech tactics inside the Unicorn Digital Marketing Assistant School. Sign up for the UDMA Self-Study and start learning now! 

Connect with Melissa Harstine

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The Digital Marketer’s Workgroup– Already doing the work but need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Doors open in June! Apply here for my Digital Marketer’s Workgroup

Connect with Emily:

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You can start earning income as a digital marketing service provider by offering these very same services I do in my independent contractor business. Get started ASAP!

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or take the self-study version to start learning digital marketing services and building your digital service business now.

2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community called the Digital Marketer’s Workgroup that can help , apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.

3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management Workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

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Meet Emily

Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital media implementor and virtual assistant for a decade for online biz owner clients.

She’s a mom of four, Air Force wife, and founder of the Unicorn Digital Marketing Assistant School, where she teaches smart women the in-demand, highly-coveted digital marketing skills to get flexible, online work.

Learn the in-demand online business tech skills and strategies that will land you the clients & the
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