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Kimberly’s Freelancer Story: Leveling Up to an Online Business Manager
I’m so excited to introduce one of my unicorns: Kimberly Wirfs. She’s a military spouse who found me inside my Digital Marketer’s Workgroup where she’s a very valued member. Kimberly was already juggling her clients and she decided to enroll in the Unicorn Digital Marketing Assistant School. It’s cool when somebody who’s already doing the client work comes into UDMA School and then they blossom even more.
Kimberly is an Online Business Manager (OBM) who started before the virtual assistant craze back in 2016. She brought her past experience as a childcare provider into this online world and started her service provider business called Moxy. Kimberly helps businesses with everyday activities whether it’s social media, funnel building, or websites so they can get back to revenue-making activities. She serves small business owners who have been in business for at least 3 years and know the value of outsourcing.
Listen and learn as Kimberly talks about
- Her journey with shifting job roles, increasing her earnings, and improving her work-life balance
- the value of being in UDMA School and part of the supportive community inside the Digital Marketer’s Workgroup
- practical advice on managing multiple clients & tasks effectively with the right tools
- the challenges of imposter syndrome and strategies for building confidence and expanding her service offerings
You can just hear it– Kimberly loves people, she loves connecting, and she loves taking care of her clients. Tune in to hear how she harnessed her soft skills to make her an accomplished OBM.
Sponsored by the UDMA School
Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Doors open Fall 2024. Get on the waitlist here!

Connect with Kimberly:
- Instagram: @kimberlywirfsmoxy
- Facebook: Moxy
- Website: http://yourmoxy.com/
- Grab Kimberly’s Freebie 5 tools that help scale your business to multiple 6 figures. These tools will help freelancers & virtual assistants with marketing, project management, and client communication.
Links mentioned in the show
- FREE INFOSESSION: How to Become a Virtual Assistant. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you’ve been wanting to get started, need the building blocks, and want to know how to get your foot in the door, watch it here!
- Episode 207: How Marketing Assistants Fit into Business Operations with Ange Quinn
- Episode 117: Write an SOP Teammates Will Use with Nneka Roberts
- Digital Marketer’s Workgroup: Already doing the work and have clients? Need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads.
Not a course. A collective for marketers already doing the work.
Our Digital Marketer’s Workgroup is a vetted peer community where marketing specialists get real business support and talk shop with people who actually get it. Applications are open now ⬇️





