Better Brand Messaging for Virtual Assistants & Marketing Service Providers with Marisa Corcoran #211

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Branding Mini-Series #3

Brand Messaging as a Marketing Assistant

I see way too many virtual assistants who don’t stand out. They’re not showing their personality. They have muddied messages. It’s hard to even know what they do and who they serve. 

I decided to bring back an old friend, a dynamic “hooker with a heart of gold,” Marisa Corcoran to talk more about brand messaging for service providers. (We’ll explain the hooker thing in the episode.) Marisa is the CEO and Founder of the Copy Confidence Society. In addition to writing the words that get landing pages converting at 60% or higher and crafting personality-filled emails, Marisa helps coaches and creatives craft their uncopyable messages. 

She is so good at figuring out where your voice lies and how you lean in and infuse your personality into your copy. You know you’re supposed to be doing it with your business, but how do you actually do it?

Listen in to learn more about

  • Starting your Word Closet and Goodwill Bag
  • Creating a Hit List and Sh*t List
  • How to nail down your “I help” statement
  • The 5 Copy Stars
  • How to stop sounding generic in a saturated market
  • Marisa’s stance on using AI in copy

Tune in because I want your name to be tied to integrity and high-quality services. It all starts with clear brand messaging.


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Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital media implementor and virtual assistant for a decade for online biz owner clients.

She’s a mom of four, Air Force wife, and founder of the Unicorn Digital Marketing Assistant School, where she teaches smart women the in-demand, highly-coveted digital marketing skills to get flexible, online work.

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