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Branding Mini-Series #3
Brand Messaging as a Marketing Assistant
I see way too many virtual assistants who don’t stand out. They’re not showing their personality. They have muddied messages. It’s hard to even know what they do and who they serve.
I decided to bring back an old friend, a dynamic “hooker with a heart of gold,” Marisa Corcoran to talk more about brand messaging for service providers. (We’ll explain the hooker thing in the episode.) Marisa is the CEO and Founder of the Copy Confidence Society. In addition to writing the words that get landing pages converting at 60% or higher and crafting personality-filled emails, Marisa helps coaches and creatives craft their uncopyable messages.
She is so good at figuring out where your voice lies and how you lean in and infuse your personality into your copy. You know you’re supposed to be doing it with your business, but how do you actually do it?
Listen in to learn more about
- Starting your Word Closet and Goodwill Bag
- Creating a Hit List and Sh*t List
- How to nail down your “I help” statement
- The 5 Copy Stars
- How to stop sounding generic in a saturated market
- Marisa’s stance on using AI in copy
Tune in because I want your name to be tied to integrity and high-quality services. It all starts with clear brand messaging.
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Connect with Marisa:
- Instagram: @mtoni
- Facebook: The Copy Chat
- Website: MarisaCorcoran.com
- Freebie: The 50+ Scroll-Stopping Subject Lines Take your email from “maybe later” to “must read now” in seconds.
Links mentioned in the show
- Sign up for Marisa’s FREE Masterclass Leave ‘Em Wanting More*: The 3-Part Framework to Create Copy with Creativity and Chutzpah
- Join Marisa in The Copy Confidence Society*: Discover what to say, how to say it, and magnetically attract your dream clients with personality-filled copy that dazzles. This is a copy course and community for Coaches & Creatives ready to take center stage with copy and messaging worthy of a standing ovation.
- Register for the FREE Copy Chat Summit*: This series brings together 10+ of the savviest copywriters, business coaches, and online strategists to teach you how to create copy that connects & converts.
Check out more related content
- Episode 209: Finding Your Brand Voice as a Virtual Assistant with Kristin Lawton
- Episode 210: Upgrade Your Service Provider Brand Image with Elysha Lenkin
- Episode 145: The Story Stripdown with Marisa Corcoran
>>Wanna level up your copywriting skills? Read my blog with Recommended Copywriting Books for Digital Marketing Assistants
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