Finding Your Brand Voice as a Virtual Assistant with Kristin Lawton #209

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Branding Mini-Series #1

How to Find Your Brand Voice as a Virtual Assistant

If we know our brand voice and personality, if we can feel good about how we’re showing up and how we speak about ourselves, then the rest will fall into place and won’t feel so salesy, slimy, and gross.

Today on the show, I have my friend Kristin Lawton, a marketing mixologist and owner of The District Brand Bar. We’re talking about branding and what people are doing wrong. It’s so much more than hex colors and logos. With over two decades of experience in brand and marketing strategy, Kristin is the go-to expert for solopreneurs and small business owners. Her approach is designed to save you time, eliminate choice overwhelm, and set you on a path to effortless growth.

Listen in to learn more about

  • what you should concentrate on first with your branding
  • using AI tools for building a brand voice
  • prioritizing coherent branding over trends
  • differentiation in the digital service provider industry
  • common branding mistakes and solutions

This is going to help you get the foundations that you need for your brand so that you feel confident selling your services. Stay tuned for next week because we’re going to follow up with a related episode about images, headshots, and your personal branding.


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Connect with Kristin:

Links mentioned in the show

  • Sign up for Kristin’s FREE Alchemy of ChatGPT Workshop: Transform your content with ChatGPT & create 50 authentic on-brand content topics– in under an hour!

Curious about starting your own service-based business from home?

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Grab my list of digital marketing-related tasks and services that online business owners are outsourcing and always need help with.

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Connect with Emily:

Download my top most requested digital marketing services

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1. Get on the waitlist for the Unicorn Digital Marketing Assistant School My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or take the self-study version to start learning digital marketing services and building your digital service business now.

2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community called the Digital Marketer’s Workgroup that can help , apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.

3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management Workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

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Meet Emily

Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital media implementor and virtual assistant for a decade for online biz owner clients.

She’s a mom of four, Air Force wife, and founder of the Unicorn Digital Marketing Assistant School, where she teaches smart women the in-demand, highly-coveted digital marketing skills to get flexible, online work.

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