Finding Your Brand Voice as a Virtual Assistant with Kristin Lawton #209

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Branding Mini-Series #1

How to Find Your Brand Voice as a Virtual Assistant

If we know our brand voice and personality, if we can feel good about how we’re showing up and how we speak about ourselves, then the rest will fall into place and won’t feel so salesy, slimy, and gross.

Today on the show, I have my friend Kristin Lawton, a marketing mixologist and owner of The District Brand Bar. We’re talking about branding and what people are doing wrong. It’s so much more than hex colors and logos. With over two decades of experience in brand and marketing strategy, Kristin is the go-to expert for solopreneurs and small business owners. Her approach is designed to save you time, eliminate choice overwhelm, and set you on a path to effortless growth.

Listen in to learn more about

  • what you should concentrate on first with your branding
  • using AI tools for building a brand voice
  • prioritizing coherent branding over trends
  • differentiation in the digital service provider industry
  • common branding mistakes and solutions

This is going to help you get the foundations that you need for your brand so that you feel confident selling your services. Stay tuned for next week because we’re going to follow up with a related episode about images, headshots, and your personal branding.

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Connect with Kristin:

Links mentioned in the show

  • Sign up for Kristin’s FREE Alchemy of ChatGPT Workshop: Transform your content with ChatGPT & create 50 authentic on-brand content topics– in under an hour!

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Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital media implementor and virtual assistant for a decade for online biz owner clients.

She’s a mom of four, Air Force wife, and founder of the Unicorn Digital Marketing Assistant School, where she teaches smart women the in-demand, highly-coveted digital marketing skills to get flexible, online work.

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