Strategies for Building and Managing Online Communities with Shana Lynn Bresnahan #167

strategies-for-building-and-managing-online-communities-with-shana-lynn-bresnahan

Subscribe: Apple Podcasts | Spotify | iHeartRadioGoogle Podcasts | Amazon

Content Marketing Series #10

Building and Managing Online Communities

You can’t keep customers loyal just by constantly bombarding them with ads and promos. Think about it: would you stick around if someone was constantly shouting at you to buy their stuff? It’s all about forming a bond that goes beyond flashy advertisements.

That’s where strong communities come into play.

In today’s episode, community strategist Shana Lynn Bresnahan shares valuable insights and strategies for creating a strong and engaged community. Shana began her career in corporate marketing, but her entrepreneurial spirit led her to become the CEO of Community Cultivated. By fostering unwavering connections, Shana helps businesses establish a loyal customer base that stands the test of time.

Listen in to learn more about:

  • the importance of purpose and culture when building a community
  • actionable tips on attracting the right audience
  • the vital role and responsibilities of a community manager
  • creating safe spaces where everyone feels valued
  • how marketing assistants are rocking content creation and strategic planning
  • the game-changing sweet spot where AI and content marketing meet

Tune in to be inspired by Shana’s approach of viewing communities not just as Facebook groups but as a group of people united by a shared cause.

Sponsored by the UDMA’s Tool Kit

How would you like all the best techie and AI tools and recommended software to use in your marketing services all in one easy place? Grab it here for just $7.99.


Connect with Shana Lynna Bresnahan

  • Check out Shana’s signature course CULTIVATE*: Training on everything you need to manage a thriving online community, course, membership, or group program. With Shana’s proven frameworks, proactive strategies, and streamlined systems, you’ll gain the skills you need to propel your success and drive your career forward. For $200 off, use coupon code: UNICORN

*affiliate link

Curious about starting your own service-based business from home?

This list is for you!

Grab my list of digital marketing-related tasks and services that online business owners are outsourcing and always need help with.

This is a goldmine of services you could be offering to your clients in your digital marketing VA business.

Connect with Emily:

Download my top most requested digital marketing services

You can start earning income as a digital marketing service provider by offering these very same services I do in my independent contractor business. Get started ASAP!

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or take the self-study version to start learning digital marketing services and building your digital service business now.

2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community called the Digital Marketer’s Workgroup that can help , apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.

3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management Workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

More podcasts you won't want to miss:

Meet Emily

Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital media implementor and virtual assistant for a decade for online biz owner clients.

She’s a mom of four, Air Force wife, and founder of the Unicorn Digital Marketing Assistant School, where she teaches smart women the in-demand, highly-coveted digital marketing skills to get flexible, online work.

Learn the in-demand online business tech skills and strategies that will land you the clients & the
freelance work >>> Get the FREEBIE!