Content Marketing Series #10
Building and Managing Online Communities
You can’t keep customers loyal just by constantly bombarding them with ads and promos. Think about it: would you stick around if someone was constantly shouting at you to buy their stuff? It’s all about forming a bond that goes beyond flashy advertisements.
That’s where strong communities come into play.
In today’s episode, community strategist Shana Lynn Bresnahan shares valuable insights and strategies for creating a strong and engaged community. Shana began her career in corporate marketing, but her entrepreneurial spirit led her to become the CEO of Community Cultivated. By fostering unwavering connections, Shana helps businesses establish a loyal customer base that stands the test of time.
Listen in to learn more about
- the importance of purpose and culture when building a community
- actionable tips on attracting the right audience
- the vital role and responsibilities of a community manager
- creating safe spaces where everyone feels valued
- how marketing assistants are rocking content creation and strategic planning
- the game-changing sweet spot where AI and content marketing meet
Tune in to be inspired by Shana’s approach of viewing communities not just as Facebook groups but as a group of people united by a shared cause.
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Links Mentioned in the Episode
- Check out Shana’s signature course CULTIVATE*: Training on everything you need to manage a thriving online community, course, membership, or group program. With Shana’s proven frameworks, proactive strategies, and streamlined systems, you’ll gain the skills you need to propel your success and drive your career forward. For $200 off, use coupon code: UNICORN
*affiliate link
