Short-Form, Big Impact: Using Instagram Reels in Marketing with Kristina Knapp #166

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Content Marketing Series #9

Using Short-Form Reels Videos In Marketing

Many business owners and marketers are facing the same challenges when it comes to effectively reaching their target audience. They often end up wasting time and resources on strategies that just don’t resonate.

It’s time to shift your focus and embrace short-form videos, specifically Instagram Reels. These bite-sized videos have the potential to grab attention and increase brand awareness.

In this episode, my guest Kristina Knapp (social media expert and CEO Boss B*tch) spills her secrets to marketing success through short-form videos. Kristina’s been getting businesses real results long before she founded Elixir Media Co. After working as an onboard trainer for Michael Kors, Kristina was recruited by other companies to help flip their business like an episode of Bar Rescue or The Profit.

By the end of this episode, you’ll:

  • Discover the importance of storytelling in your content.
  • Learn how to create content with a purpose using Kristina’s unique filtering system.
  • Appreciate how being authentic can keep your audience hooked.
  • Understand how to help your clients make “micro-decisions.”

Kristina isn’t just another blogger turned social media guru looking to give Instagram feeds a cutesy makeover. Tune in to hear more about how she helps powerful women entrepreneurs leverage platforms like Instagram Reels for brand visibility and growth.

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Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital media implementor and virtual assistant for a decade for online biz owner clients.

She’s a mom of four, Air Force wife, and founder of the Unicorn Digital Marketing Assistant School, where she teaches smart women the in-demand, highly-coveted digital marketing skills to get flexible, online work.

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