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Allea Grummert is an email marketing strategist and conversion copywriter who helps online business owners connect authentically with their audience through engaging {read: effective} welcome and nurture sequences.
Email marketing is HUGE… but as Allea points out on her website, “you don’t want to send emails for the sake of sending emails. You have business goals to reach and you want to move people to action — to lead them to your valuable resources and how you can help them.”
As unicorn virtual assistants and digital marketing service providers, we are usually helping our clients show up in their clients’ inboxes with weekly content. It’s imperative to help them stay consistent and have their emails tailored to micro-content that helps and nurtures their audience.
In this episode, Allea shares her strategies for writing effective welcome email sequences while she shares her freelance story with us. We nerd out on automations, tags and tons of content ideas for your clients.
Connect with Allea:
- IG: @alleagrummet
- FB: @duettco
- Website: https://www.duett.co/
- Write your first welcome sequence
- Allea’s 7 Ways to use Tags strategically
- Allea’s Content Template
Want to learn more about becoming a Virtual Assistant? I’ve created an infosession with everything you need to know to get started so that you have a flexible career path that lets you work on your own terms. Watch it here: “How to Become a Virtual Assistant”
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