Episode 264

Ask Emily Reagan: What Marketing Freelancers Need to Know About Using AI in Client Work

14 min

Using AI in Client Work as a Freelance Service Provider

Using AI in client work can save you time, spark ideas, and help you finally get ahead on that never-ending to-do list. But the wrong approach can blur boundaries, create awkward conversations, or even chip away at your clients’ trust.

In this Ask Emily Anything episode, listener & Workgroup member Danielle brings up a timely question: “As AI tools become part of everyday marketing work, what ethical considerations should we keep in mind, and when should we disclose AI use to clients?”

Listen in to learn more about

  • How to talk to clients about AI and explain where it fits in your process
  • AI content ethics for marketing freelancers & the simple rule of thumb for when to disclose
  • Smart contract and intake form language to protect yourself and your clients
  • How to use AI tools to streamline your work while keeping your human creativity front and center

If you’ve been side-eyeing AI and wondering how to use it responsibly, this episode’s for you. Tune in for the real-world do’s, don’ts, and gray areas of using AI in client work straight from a freelancer’s perspective on maintaining trust and your strong reputation.

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Question submitted by Danielle

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