Subscribe: Apple Podcasts | Spotify | YouTube
Funnel Series #10
Building Evergreen Sales Funnels
Ever had a launch that didn’t quite hit the mark? Sometimes other factors can throw things off, but that’s where evergreen sales funnels come in. These powerful tools help create consistent revenue streams, aligning perfectly with your client’s ultimate goal: building a funnel that generates income around the clock.
Of course, it’s not entirely passive—my guest Gemma Bonham Carter (I call her the Funnel Queen) dives into the effort involved in setting up and maintaining a successful evergreen sales funnel. Gemma is a trusted expert helping entrepreneurs build lifestyle-first online course businesses for greater flexibility and balance. Since founding her company in 2017, she’s grown it into a 7-figure business. Known for her expertise in online courses, email marketing, and AI, Gemma has guided over 15,000 students and hosts The Course Creator Show podcast and the AI Unlocked Summit.
Listen to learn more about
- How to evolve your messaging and product suite to keep your evergreen sales funnel running smoothly
- Gemma’s Triple Threat method: combining evergreen funnels, forever funnels, and live launches
- The role of marketing assistants in supporting evergreen funnels, from copywriting to project management
- How to structure a funnel that feels authentic and not overly “salesy”
- The significance of using tools like Deadline Funnel to add urgency while maintaining transparency with your audience
- Gemma’s advice on building trust with your audience and rewarding early buyers
From testing and tracking to continuous optimization, there’s always work to be done. Tune in to hear how Gemma explains the vital role marketing assistants can play in managing and refining these evergreen funnel systems behind the scenes.
Sponsored by ActiveCampaign
Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link.
Connect with Gemma:
- Instagram: @gemma.bonhamcarter
- Website: https://gemmabonhamcarter.com
Grab her freebies:
- Evergreen Funnel Kit: Make More Sales of Your Course… on autopilot! Learn what actually works from an Evergreen Funnel that’s made well over $600K
- $100k Swipes Series of Emails for a 6-figure live launch: The 27 emails Gemma sent during her live launch that brought in $100k in revenue
Links Mentioned in the Show:
- Episode 230: Lead Funnels Made Easy: Get the Most From Facebook Ads with Kwadwo Sampany-Kessie
- Episode 228: How to Personalize the Customer Journey with ActiveCampaign Specialist Janelle Harlan
- Episode 227: How to Use Gated Content and Forms Strategically with Liz Coralli
- Recording/presentation tool: https://www.mmhmm.app/home
- Create and multistream live video: https://restream.io/
Tune in to more Funnel Series Episodes:
Not a course. A collective for marketers already doing the work.
Our Digital Marketer’s Workgroup is a vetted peer community where marketing specialists get real business support and talk shop with people who actually get it. Applications are open now ⬇️
