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Funnel Series #4
Personalizing the Customer Journey
Are your email marketing funnels feeling flat? Let’s fix that! We’re continuing our Funnel Series by breaking down how to send the right message to the right person at the right time so your clients’ marketing feels personal, not robotic. Emails should stand out and actually connect with people—because no one wants to be just another unread email. If “tagging” and “segmenting” sounds daunting, don’t worry—we’re breaking it down into simple, actionable steps.
I’m excited to have one of my unicorns back on the show! Janelle Harlan is an ActiveCampaign Specialist, Fractional OBM, and Funnel Builder. She’s the kind of expert you want in your corner when your clients need emails delivered on time and on target. Before moving into online business strategy and tech, Janelle led corporate sales teams for 20+ years, so she knows how to drive results. When she’s not automating and optimizing, she’s out whitewater kayaking, mountain biking, or hunting down hidden swimming spots.
Listen to learn more about
- How to map out a customer journey that makes your emails actually matter
- What it takes to properly tag and segment your audience (without overthinking it)
- Strategies for making sure emails get delivered and read
- Why having a high-level marketing mindset helps you stand out as a marketing assistant
- Tips from Janelle’s playbook to elevate your clients’ automations and workflows
Janelle’s got the insights you need to make your tech work harder for you. This episode is packed with tips that’ll help you confidently step into the marketing role for your clients and show them what’s possible with email personalization.
Sponsored by ActiveCampaign
Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link.
Connect with Janelle:
- Instagram: @janelleharlan1
- Facebook: Janelle Harlan, Digital Marketing Services
- Website: https://janelleharlan.com/
Links Mentioned in the Show:
- Grab Janelle’s freebie Get It Launched Tech Guide here: Ready to move past tech overwhelm and get it launched? Get organized with assets checklists and tech guides for List-Building, Live-Launch, and Evergreen funnels.
- Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!
Tune in to more Funnel Series Episodes:
Not a course. A collective for marketers already doing the work.
Our Digital Marketer’s Workgroup is a vetted peer community where marketing specialists get real business support and talk shop with people who actually get it. Applications are open now ⬇️
