How to Support Course Creator Clients with Legal Protections with Lawyer Autumn Witt Boyd #206


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Legal Protections & Copyright for Course Creator Clients

An often overlooked part of the online business world: copyright and legal safeguards.

Today we’re diving into legal protection for digital course creator clients, memberships, and coaching programs. Sometimes they forget to do some of the most basic things. I cover some of this inside my signature program, the Unicorn Digital Marketing Assistant School, but we need to have a bigger conversation.

My guest is lawyer Autumn Witt Boyd who has helped some big names like Amy Porterfield and Jasmine Star build, protect and scale their businesses. After spending the first 10 years of her career battling over copyrights and business issues in courtrooms across the U.S., Autumn left Big Law behind to start the AWB Firm in 2015 so she could spend her days helping entrepreneurs instead of fighting with other lawyers.

Listen in to learn more about

  • Potential legal pitfalls that online course creators should be aware of, especially when starting out
  • The three stages of legal protection
  • How course creators can prevent someone from signing up for their course and then stealing it
  • Our experience with copycats and the impact of branding and personal expertise in differentiating oneself from imitators
  • Effective ways to handle refund requests to ensure a fair and positive experience for customers
  • The importance of solid contracts tailored to the specific needs of each business

I love Autumn’s advice because you can apply what she teaches to your own service provider business. I see a lot of new VAs get stuck in this startup phase thinking about all the legal protections they need for themselves. Don’t let the legal part stop you from taking action!


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Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital media implementor and virtual assistant for a decade for online biz owner clients.

She’s a mom of four, Air Force wife, and founder of the Unicorn Digital Marketing Assistant School, where she teaches smart women the in-demand, highly-coveted digital marketing skills to get flexible, online work.

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