Curriculum Design for Course Creator Clients with Cat O’Brien #191


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Helping Course Creator Clients with Curriculum Design

The eLearning market is expected to hit $400 billion by 2026. So this is a huge opportunity for us freelancers to support course creator clients who are tapping into this digital source of revenue. There’s an art to designing and writing a course where students get through to the finish line and have success. And we can be a part of that success as a digital marketing assistant when we understand how people learn, how they consume digital products, and how things can be set up.       

My guest is Cat O’Brien, and she’s going to teach us how we can help our clients create an effective, successful online course. She’s a former AP Literature teacher, now a curriculum designer for online course creators, and the founder of Cat O’Brien Agency. She does 1:1 curriculum design services and she empowers course creators to elevate student success, cultivate powerful social proof, and become the sought-after educator in their industry.

Listen in to learn more about

  • the #1 mistake course creators make that leads to low engagement and lack of student success
  • the common struggle to collect powerful social proof (something Cat experienced a lot as a launch copywriter)
  • why adding more content usually isn’t the answer if your students aren’t finding success
  • why content should be the last thing you consider, not the first.
  • how to build reflective exercises into your program that increase engagement and prime your students to write juicy testimonials

If you’re a marketing assistant or VA looking to enhance your course creator client’s designs, this episode is your leg up so you can really help beyond just clicking the upload button. 

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Links mentioned in the show

  • Join Sage’s Copy Sales Booster Membership: Triple your sales and shave 15-20 hours off your work week with easy-to-use copy templates, monthly coaching, and support. For emerging and established service providers, course creators, and ecomm folks. Registration closes Friday, Jan 30th, 12pm PT

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Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital media implementor and virtual assistant for a decade for online biz owner clients.

She’s a mom of four, Air Force wife, and founder of the Unicorn Digital Marketing Assistant School, where she teaches smart women the in-demand, highly-coveted digital marketing skills to get flexible, online work.

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