How to Use YouTube as a Lead Generation Machine with Melissa Mitchell #162


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Content Marketing Series #5

Using YouTube for Lead Generation

Are you frustrated because YouTube isn’t bringing in the leads you hoped for, despite all your efforts to create awesome videos and promote them everywhere? Many entrepreneurs and marketers struggle to attract profitable clients on YouTube, even after putting in a ton of work. It can be discouraging to see little engagement and views, especially when you’ve poured your heart into creating compelling content. 

In this Content Marketing series episode, YouTube strategist Melissa Mitchell shares her expert tips on how to generate leads and grow your business using the platform. Melissa is the owner of Wandermint Creative based in Canada and she’s a pro at helping businesses tap into the power of YouTube to get leads and grow their audiences.

She started off in graphic design and communications but realized that social media management wasn’t fulfilling her passion. That’s when she made the switch and found her success with YouTube! 

Listen in and you’ll get to:

  • Understand why having a strong video content strategy is crucial for online success.
  • Dive into the art of creating eye-catching video thumbnails.
  • See why targeting keywords is essential for ranking high on search engines.
  • Learn the perks of focusing on one platform to maximize your marketing efforts.

Maybe you’ve tried different approaches, but none of them seem to work just right. With the right strategies, YouTube can become your secret weapon for expanding your brand’s reach and attracting profitable clients. Tune in as Melissa explores ways to unleash the full potential of your YouTube channel as a lead generation machine.

Connect with Melissa Mitchell

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Meet Emily

Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital media implementor and virtual assistant for a decade for online biz owner clients.

She’s a mom of four, Air Force wife, and founder of the Unicorn Digital Marketing Assistant School, where she teaches smart women the in-demand, highly-coveted digital marketing skills to get flexible, online work.

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