4 Lessons from Building & Launching My Digital Course #122

EMILY PODCAST Unicorns Unite Podcast with Emily Reagan Episode 122 creating a digital course

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After creating a digital course we had a 75k launch of the Unicorn Digital Marketing Assistant School this spring. An amazing number when you realize I had zero on my email list, social media, and website traffic just 3.5 years ago.

It’s been a wild ride of ups and downs, numerous lessons learned, and proud moments. 

EMILY | PODCAST Unicorns Unite Podcast with Emily Reagan Episode 122 Creating a digital course


In today’s episode, I’d like to walk you through my digital course journey and share 4 tips for creating a digital course.

We’ll talk about: audience building, pricing, course creation, and one mental mindset that really held me back.

You can use this first-hand insight for your own freelance business or with your client work. 

There are plenty of business owners out there creating their digital courses. They are knowledgeable, but they need someone who knows how to put everything together, and that’s when you walk in. You help them out while creating their digital course, you could even help them with their marketing, and you’ll become indispensable to them.

On the other hand, if you have been a freelancer for a while, you probably know what people need help with. Maybe you could create your digital course and teach others how you do the work.

And most importantly: what I’d do differently if I were starting over with this whole course thing. 

It’s a very transparent and real conversation and I’m glad you’re here for it. 

Then stay tuned for the very next episode … Amy Porterfield will be sharing her freelancer start-up story and her best tips for adding a digital course to your freelancer revenue stream.

Links I mentioned:

*Affiliate links, if you purchase anything I could earn a small commission. Thanks in advance!

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You can start earning income as a digital marketing service provider by offering these very same services I do in my independent contractor business. Get started ASAP!

3 ways we can work together:

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or take the self-study version to start learning digital marketing services and building your digital service business now.

2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community called the Digital Marketer’s Workgroup that can help , apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.

3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management Workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

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Meet Emily

Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital media implementor and virtual assistant for a decade for online biz owner clients.

She’s a mom of four, Air Force wife, and founder of the Unicorn Digital Marketing Assistant School, where she teaches smart women the in-demand, highly-coveted digital marketing skills to get flexible, online work.

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