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Freelancer Visibility Series #5
How to Find & Use Your Brand Voice as a Marketing Freelancer
Think your brand messaging is “fine”? Think again. If your content still sounds like a generic VA or a watered-down version of your mentor, you’re missing out on paid opportunities, real alignment, and meaningful client connection. The missing piece? Your true brand voice. It’s time to bring your personality front and center.
In this Visibility Series episode, I’m joined by Jen Liddy—Brand Voice & Messaging Strategist and creator of The YOU-Algorithm™, a human-first messaging process. After recovering from teaching high school and college English, Jen took her nerdy Word Powers into marketing and never looked back. Now she helps experts and service providers pull out their brilliance and translate it into words their audience can actually hear (instead of scrolling past).
Together, we’re diving deep into what makes brand messaging truly magnetic. Hint: it’s not about being louder, perkier, or performing jazz hands on Instagram. Jen shares why your brand voice is the final, most powerful piece of the messaging puzzle and how to use it to connect, convert, and stand out without pretending to be someone you’re not.
Listen in to learn more about
- Why your voice (not just your value) is what actually sells your services
- How to identify and embrace your brand personality—even if you hate the spotlight!
- What outdated messaging from 2020 still lurks on service provider websites & how to fix it
- Why your marketing content might sound like AI wrote it and how to humanize it ASAP
- How brand messaging evolves with your niche, and why it’s okay to “shed” as you grow
If your content sounds more like a template than a real human, this episode will help you put the personality back in your brand messaging and connect in a way that feels real.
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Connect with Jen:
- LinkedIn: https://www.linkedin.com/in/jenliddy/
- Website: https://www.jenliddy.com/
Links Mentioned in the Show:
- Grab Jen’s The YOU-Algorithim™ positioning GPT for free with code UNICORNGPT. Unlock Your Differentiator: use this unique brand positioning tool to unlock the message only you can say! This custom GPT + mini training uncovers your one-of-a-kind brand differentiators so you can easily explain what you do, position yourself without over explaining or shouting louder, create messaging that clicks with your people – clearly & confidently.
- We compared two of our friends in the online space who both teach how to write better copy, but they have very different brand voices & personalities: Marisa Corcoran @mtoni and Sam Burmeister @nomad.copy
- Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!
Wanna learn more from experts about how to gain visibility as a freelancer? Tune in to the series here👇
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Our Digital Marketer’s Workgroup is a vetted peer community where marketing specialists get real business support and talk shop with people who actually get it. Applications are open now ⬇️
