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Freelancer Visibility Series #1
Using The Authority Framework as a Freelance Marketing Assistant
Are you tired of being the industry’s best-kept secret? You’ve got talent, you’ve got skills, but you’re stuck in VA-land doing low-paying admin work. Meanwhile, others with half your ability are getting booked out (and charging way more). You don’t need another tool or tactic, you need visibility and authority.
This week, I sat down with my friend and fellow visibility nerd Rob Marsh, a seasoned direct response copywriter, marketing strategist, and co-founder of The Copywriter Club, to break down his Authority Framework. Rob’s worked with big names like American Express and Pluralsight, but his real magic is helping freelancers step into their authority and start charging what they’re worth. In this episode, he shows you how to build credibility, attract high-value clients, and position yourself as an expert without needing a huge platform.
Listen in to learn more about
- How to use Rob’s Authority Framework to get visible without being everywhere at once
- Why being the “best kept secret” doesn’t get you paid and what to do instead
- How to build trust and expertise (even if you’re newer or still figuring it out)
- The secret to borrowing authority when you don’t have a big audience (yet!)
- Why waiting to “feel ready” is keeping you broke
If you’re feeling invisible, overwhelmed by marketing noise, or stuck in “I’m not ready yet” mode, this episode is your wake-up call. Rob’s practical advice and my real-talk stories will help you get unstuck, show up confidently as the expert you are, and get visible AF without burning out.
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Connect with Rob:
- Instagram: @thecopywriterclub
- Facebook: The Copywriter Club
- Website: http://thecopywriterclub.com/
Links Mentioned in the Show:
- Watch Rob’s FREE The Authority Framework™ workshop: Become the best-known, highly paid expert in your niche. This shows you what to do—before you start posting content or building your list—so that your audience will eagerly line up to hire you when you go live.
- Listen to my episode on The Copywriter Club podcast about how writers can offer additional services and expertise to their clients.
- Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!
Learn more from experts about how to gain visibility as a freelancer! Tune in to the whole Visibility Series here👇
Not a course. A collective for marketers already doing the work.
Our Digital Marketer’s Workgroup is a vetted peer community where marketing specialists get real business support and talk shop with people who actually get it. Applications are open now ⬇️
