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How a Bad Media Placement Cost Me $2K (and How to Protect Yourself)
I lost $2,000 in a media placement deal that turned out to be a total scam. And I don’t want this to happen to you, too. I’ve been in marketing for years. I know how media buying works. I’ve done radio ads, TV spots, digital ad campaigns—you name it. But this one got me.
As freelancers and service providers, we’re constantly looking for new ways to get in front of the right audience. We want to help our clients grow their businesses, and we want to grow our own. But not all opportunities are created equal. Some are too good to be true and I learned that the hard way.
Listen in to learn more about
- The red flags I ignored in this media placement deal
- How sketchy media networks manipulate numbers to make their platforms seem more valuable
- The tracking funnel I set up to measure results & how it proved I got ZERO return on my investment
- How to protect yourself (and your clients) from scammy media placements
- Why I’m still choosing to see this as a valuable business lesson
If you’ve ever considered investing in media placements for yourself or your clients, this episode is a must-listen. I’m breaking down exactly what went wrong, where I should have trusted my gut, and how you can make smarter ad-buying decisions.
Sponsored by The Digital Marketer’s Workgroup
One big lesson from this media placement fiasco? Not all PR opportunities are legit. A big audience doesn’t always mean big results. That’s why my Digital Marketer’s Workgroup includes hands-on public relations training so you can land real interviews and position yourself as the expert you are without wasting money on shady deals.
Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!
If you’re building funnels, don’t miss these expert insights! Listen to our Funnel Series here:
Not a course. A collective for marketers already doing the work.
Our Digital Marketer’s Workgroup is a vetted peer community where marketing specialists get real business support and talk shop with people who actually get it. Applications are open now ⬇️
