Subscribe: Apple Podcasts | Spotify | YouTube
Funnel Series #14
Funnel Messaging: What Marketing Assistants Need to Know
What makes funnels work? It’s not just the tech, but the messaging that drives results.
Today’s guest is a powerhouse in copywriting and sales strategy—Nicki Krawczyk. As the founder of Filthy Rich Writer and creator of the Circuit Sales System, Nicki has revolutionized how entrepreneurs and service providers create high-converting, repeatable sales systems. With a career spanning work with Fortune 500 companies and solopreneurs alike, Nicki has also helped over 10,000 copywriters launch and grow thriving businesses through her Comprehensive Copywriting Academy.
In this episode of our Funnel Series, Nicki shares her proven system for selling without the stress of live launches and explains how she built a thriving, automated business rooted in strategic funnel messaging. We’ll dive into how to level up as a freelancer by integrating powerful messaging into funnel-building projects, why copywriting is the backbone of successful funnels, and how understanding core messaging leads to high-converting assets.
Listen to learn more about
- Why messaging is the key to building trust and driving conversions in sales funnels
- The difference between teaching and delivering breakthroughs (and why it matters for conversions)
- Why niching isn’t always the answer for copywriters—and how to showcase versatility in your portfolio
- Nicki’s no-nonsense advice on how to command higher rates and avoid burnout
Tune in for insights on blending copywriting, strategy, and systems to create funnels that not only sell but build lasting trust in client relationships.
Sponsored by UDMA Toolkit
Want the best tech stack and AI tools for your marketing services and DMA business all in one place? Stay ahead with the latest tools and impress your clients with the UDMA Tool Kit. Grab it for just $7.99
Connect with Nicki:
- Instagram: @filthyrichwriter @circuitsalessystem
- Facebook: Filthy Rich Writer The Circuit Sales System
- Website: filthyrichwriter.com circuitsalessystem.com
- Podcast: Build your Copywriting Business Energize Your Online Business
Links Mentioned in the Show:
Nicki’s FREE video trainings—
*Comprehensive Copywriting Academy New to copywriting? Can’t seem to break in? Just learned the term “copywriting”? Sign up to learn more and get started.
*How to Sell (and Scale!) Your Course or Program on Autopilot, Every Single Day (Without the Chaos of Live Launching or the Low Conversions of Evergreen)
- Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!
Tune in to more Funnel Series Episodes:
Not a course. A collective for marketers already doing the work.
Our Digital Marketer’s Workgroup is a vetted peer community where marketing specialists get real business support and talk shop with people who actually get it. Applications are open now ⬇️
