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Virtual Assistant Services Guides
If you want to present as a service provider who’s a go-to expert who charges more than $25 an hour, it starts with this one thing: the Services Guide. This is essentially your pitch when you’re reaching out to apply for any contracting job. Think of it like a modern cover letter—only we don’t really use resumes anymore.
Gone are the days when you need a linear list of every job you’ve ever held. Honestly, nobody cares that you worked at Carrabba’s back in 2004. Sure, you can highlight the customer service skills you gained, but those details aren’t what clients are looking for today. What you truly need is a well-crafted services guide and a strong portfolio that showcases your expertise and value.
Listen in to learn more about
- the main differences between a Services Guide and a Portfolio
- why having a clear value proposition is essential for standing out to potential clients
- the common mistakes made with Service Guides and my advice for creating strong headlines, clear calls to action, and effective pricing strategies
- networking, collaborations, and effective ways to market your business to turn prospects into clients
Tune in because by the end of this episode, you’ll have the tools to craft a Services Guide that doesn’t just tell your clients what you do – it shows them why they need you.
Sponsored by the UDMA School
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Links mentioned in the show
- Book: You Are a Badass at Making Money: Master the Mindset of Wealth by Jen Sincero
- Watch my Infosession & Mini-Course: How to Become a Virtual Assistant
Not a course. A collective for marketers already doing the work.
Our Digital Marketer’s Workgroup is a vetted peer community where marketing specialists get real business support and talk shop with people who actually get it. Applications are open now ⬇️





