Lessons from a Digital Marketing Virtual Assistant who actually does the work:
So you’re a business owner who is ready to hire your first unicorn VA. And you’re starting to think about what that could actually look like, right? To help you get started, here is my cheat sheet quicklist of three tasks you’ll be able to hand off first to your brand new virtual assistant!
1) Set up a system for emails with your new virtual assistant
I almost always recommend starting with emails! It’s a great place for your new virtual assistant to get familiar with your brand, audience, and voice. And it will quickly take a big stress of your plate.
Eventually you want to pull out of your emails, right? In a launch you’d like to say, “schedule these emails at this time to these people” and not have to do the work. It’s soooo time consuming.
So get your unicorn familiar with your ESP (email service provider) right away. Think of the time it will free up!
Then give your unicorn your weekly email copy written out in a shared google doc.
Let them load it, format it, segment it, tag it with all of those clicks and automations. You know, get it all set up — locked and loaded.
Then you QC it. Make sure it’s right and tweak it if needed. Hit send/schedule.
Within no time you can pass on building opt-ins and reporting on stats to your VA also.
Maybe if you have a unicorn with copywriting skills she can help you write them right away! Otherwise, that’s a task you can plan to develop over time.
2) Give your new virtual assistant content tasks like your scheduled blog posts
Ready for the next tasks to give your brand new virtual assistant?
The next easy hand-off task is blog content.
Get out of the WordPress weeds already! Get your Unicorn familiar with your posting process. Who cares if she’s not a WordPress “expert”.
Each week, give your unicorn VA your new blog post written in a google doc.
Repeat the process just like the email for your blog posts.
Your unicorn VA can work on the formatting, supporting graphics, related offers and email captures.
AND THEN HAND OFF THE SEO. Your unicorn can do that.
That will open doors to new tasks that you can hand off to your virtual assistant: making copy changes, taking over your press page and maybe building new landing pages.
And you can pretty much hand off the entire SEO process if you have a unicorn on your team. This also opens doors to affiliate marketing and strategizing about content.
Not to mention repurposing the content you’ve already created elsewhere.
This will be a HUGE time saver for you and will make it much easier to be strategic and intentional about feeding the content machine in the future.
3) Repeat the system and hand off your social media tasks to your new virtual assistant
Social media is a beast for business owners! As much as I love it, I know it can also turn into drudgery and sap your creative energy.
So get ready to hand over your social media tasks to your new virtual assistant.
Start with one platform like Instagram.
Repeat the same process.
You do the writing. Let your Unicorn do the hashtag research and scheduling.
And if you really aren’t a fan of IG, let her start taking over some engagement tactics too.
Then do the same for FB, TikTok, etc.
You’ll still have to show up on your own social media because it needs to feel authentic and real. Your fans want to connect with you, not your VA (even if they are fabulous!).
But a unicorn virtual assistant can make that much easier.
And when it stops feeling like a tedious chore every week, you will be a lot more inspired, spontaneous, and authentically engaged when you do show up.
Related Podcast Alert: The first three tasks to hand off to your new unicorn virtual assistant
Take a break from all the reading and listen to these tips on audio on my recent podcast episode!
The Takeaway: Hiring a new virtual assistant can be intimidating, but giving these tasks to your unicorn VA will be an easy way to get started together.
Wouldn’t it be nice to have someone on your team know your brand voice? Maybe crank out a social media post or email when you’re totally overwhelmed or vacationing in Hawaii?
Having your unicorn start with these three tasks may seem TOO simple. But she’s reading your words, soaking up your tone & voice, and LEARNING YOUR BUSINESS.
She’s becoming a part of your team and it starts slow.
You’ll develop your workflow. She’ll be able to take on more. You’ll never look back.
Unless you’re a control freak.😉
(Yeah, honestly that’s one of the big mistakes business owners often make when hiring their first unicorn.)
Start with the easy tasks that you can hand off, but keep your focus on the long-term goals. ”
If you’re feeling inspired by this post, here’s another post with a lot more suggestions of tasks that your new unicorn virtual assistant can (eventually) help you with.
Wanna hire a unicorn VA of your own? If you’re ready to take that step, just fill out my form at hireaunicorn.com and I’ll share your job description with my exclusive network of top-notch unicorn VAs and digital media marketing virtual assistants.
– Emily, Digital Media Virtual Assistant AND Small Business Owner
“I help smart women learn the in-demand digital marketing strategies and tech skills to get hired as a unicorn virtual assistant.“
More posts you won’t want to miss:
Before you go, make sure you grab my freebie for up-and-coming digital media freelancers and VAs:
Take the Quiz: What Kind of Digital Service Business Is Best Suited for YOU?
I created a quiz to help you decide which of the VA Tracks you should look into based on your strengths and personality. There are FOUR different results, one which is clearly best suited for the VA to OBM/DOO track.