Stay Close to the Money and Grow Your Vitual Marketing Assistant Business


From a Business Strategist and Advisor Who Actually Does the Work

I’m excited to introduce Frenchie Ferenczi, an experienced business strategist and startup advisor, who’s sharing valuable tips on how to stay close to the money and grow your virtual marketing assistant business.

Frenchie aims to empower experts and creatives like you to overcome challenges, establish effective strategies, and achieve sustainable growth.

Tired of feeling overwhelmed by endless tasks that seem to lead nowhere in your business? The goal is to optimize revenue without draining your time and energy. We’re all about making things smarter and more efficient!

Keep reading because Frenchie outlines her 5 big-picture ways to make sure you stay close to the money and do the right work at the right time. If you want to go deeper, you can also download her freebie guide: Stay Close to the Money: 37 Stupid-Easy Ways to Grow Your Revenue (without being “salesy”).

Connect with Frenchie on Instagram: @frenchie.ferenczi

Raise your hand if you’ve wasted time and energy on tasks that don’t have any measurable impact on your virtual marketing assistant business.

If you didn’t raise your hand, you really are a unicorn.

But most business owners often find themselves wondering, “Where did the time go, and why do I feel like time flew by, and I have nothing to show for it?”

I first noticed this trend among my clients, from coaches to photographers, to brand strategists, and every service in between. When I started to dig deeper into why this was happening, I realized that anytime they felt this way, they had been focusing on tasks, not on impact.

This is when I came up with the idea of “Stay Close to the Money.” What I realized is that they needed a system to simply evaluate which work was the best use of time at a given time.

1. Plan for the best

The best is easier to plan for than the worst because it’s a single known outcome, as opposed to multiple “bad outcomes” that can happen. This helps us feel in control and allows us to improve our overall sense of confidence.

Yet, so many business owners waste time worrying about the worst outcomes and planning for those instead of executing in support of the best outcomes.

Key steps to do this:

  • Define the outcome you want to achieve.
  • Distinguish between what you’re worried about and what the real risks are.
  • Create a success path that outlines your steps between where you are today and where you want to go.

As you practice planning for the best, you’ll see that when you focus your attention on one path, you can get to the end result you want faster.

2. Start with a revenue roadmap

You need to set targets for your revenue to know whether or not you’re close to the money.

I have met business owners who have told me they want to make $300,000 this year, and when I ask them how they plan to get there… crickets. 

You can do better than that.

This is not about crazy math or trying to predict the future, but when you have your monthly client and revenue targets mapped out, you get instant clarity around what the essential work is to move closer to those revenue goals.

There’s an easy way to build this out so that you can get the clarity and NOT feel overwhelmed, check out my Revenue Roadmap here.

3. Build your plan of action

Between planning for the best and your revenue roadmap, you’ll have what it takes to get a tactical plan in place. Remember, revenue isn’t something we work on; we have to spend our time and energy on the work that can (or will) generate more revenue. 

Your strategy is your plan of action to take you from where you are today to where you want to go.

You are not marrying your plan; a plan is just a launchpad so that you can discover which efforts move your business forward and which don’t.

I have made hundreds of strategic plans, and none of them have been executed in the exact way they were mapped – but we were able to make mindful pivots along the way so that each shift was designed to move them closer to their path.

4. Do the right work at the right time

If you’ve followed all of these steps, you have the information that you need to stay on track, but now you need to make sure that you don’t get sidetracked. Make sure that on any given day, you’re clear on which work will get you closer to your goals.

There are a few different ways people can work:

  • Do the wrong work at the wrong time.
  • Do the right work at the wrong time.
  • Do the right work at the right time.

We want to do the right work at the right time as much as possible (obviously).

The trick here is that there is a lot of work that can be the right work, so the hard part is understanding what the right time is.

Sometimes understanding this is obvious – like not launching on Christmas day. Sometimes, we learn by doing something at the wrong time.

This is a journey, but evaluating the timing of your efforts will keep guiding you closer to the money.

⚡Podcast Alert: 5 Core Functions of Marketing to Grow Your Virtual Assistant Business with Frenchie Ferenczi 

Subscribe: Apple Podcasts | Spotify | Blog

5. Always prioritize impact over productivity

How hard your work is not a measure of success. Your ability to bring your business closer to your goals is.

Make sure that you are discerning about where you spend your time and that you are clear on the impact(s) they may have.

Entrepreneurs are oddly attached to their to-dos, but your to-do list is not a strategy. How much you got done in a given day or week is irrelevant if you can’t define the impact that work had on your business.

You get to be discerning about the work that you do, and as you focus on the outcome of your work (over the quantity), you’ll see how easy it gets to start doing less and earning more.

When you think about staying close to the money, you might think it’s all about selling more, but it’s not just about that.

You want to tee yourself up to make it easy to sell more.

You want to have a high-level view of your business that optimizes your time, your energy, and your resources.

And, above all, you get to have a superpower in your back pocket that allows you to strategically evaluate your work so that you get more of what you want and do less of what you don’t want.

Frenchie Ferenczi

Listen to our episode together on Unicorns Unite: 5 Core Functions of Marketing

⚡Related Podcast Alert: Creating Healthy Money Habits with Chelsea Brennan

Tune in as Chelsea discusses our business owner money mindset. As freelancers, we have to understand our business finances in order to create plans for success, but more importantly, we must recognize our money beliefs – what’s propelling us forward and what’s holding us back. 

Subscribe: Apple Podcasts | Spotify | iHeartRadio | Google Podcasts | Amazon

You can subscribe here to Emily’s YouTube channel for Online Marketing Techie Skills & Strategies for Digital Marketers

Ready to grow your freelance business to the “premium” level — where you’re booked out, doing work you love for clients you love more and getting paid well?

It’s time to link arms with other freelance marketers, specialists and assistants to make the bold moves that will get you there. Our tight-knit community of service providers opens only a few times a year to help you with the backend and marketing of your service business and get your client referrals. The Digital Marketer’s Workgroup is for established service providers who are on their way to being the go-to expert.

Motivated to make money? It’s time to acquire bankable digital marketing implementation skills and start freelancing!

Check out the Unicorn Digital Marketing Assistant School: a 12-week online program for acquiring digital marketing skills and running a freelance business. The next Live Cohort starts this Fall with confidence-building, discovery call training, and job leads from online business owners looking to hire a Unicorn who takes action. Count me in the next round!

And if you want all the best techie tools and recommended software to use with your digital marketing business in one easy place, grab Emily’s UDMA Tool Kit here for just $7.99

Curious about starting your own service-based business from home?

This list is for you!

Grab my list of digital marketing-related tasks and services that online business owners are outsourcing and always need help with.

This is a goldmine of services you could be offering to your clients in your digital marketing VA business.

The Takeaway

Stop getting lost in time-wasting tasks, things that won’t grow your digital service business to the go-to expert level. Stay close to the money and focus on what really matters – impact! Plan for the best outcomes, set those awesome goals, and map out a path to success. And don’t forget to set revenue targets to guide you along the way.

Remember: plans can be flexible. Roll with the punches and make pivots when you need to. Prioritize doing the right stuff at the right time to get the best results.

Let’s face it, impact beats productivity any day. So, be smart about where you invest your time and energy, and watch your business thrive.

-Emily, Digital Marketing Consultant and Implementer

Emily Reagan is a mom of four, milspouse, freelance digital marketer and Virtual Assistant coach who has helped 400 go-getters, including military spouses, stay-at-home moms, and professional women learn in-demand skills and find flexible remote work as digital marketing assistants and specialists. She’s shared 2,000+ job leads with her freelance marketers & VA community.

Ask her any questions over on Insta @emilyreaganpr

“I help smart women learn the in-demand digital marketing strategies and profitable tech skills to get hired as a unicorn digital marketing assistant.“

3 ways we can work together:

Unicorn Digital Marketing Assistant School with Emily Reagan

1. Do you need to acquire digital marketing implementation skills and build your workflows so you can solidly put yourself out there for work? Check out the Unicorn Digital Marketing Assistant School. (It opens twice a year so jump on the waitlist now!… I also share job leads with my students so it’s a gateway for anyone who wants to build a freelance business that gives them flexibility and meaningful work). You can also choose to go through the self-study program now. Enroll here.

2. Already doing the work and have clients? But need more clients and a better referral network? Apply for our Digital Marketer’s Workgroup. This is a tight-knit community of freelancers like you, supporting each other. Plus I’ve shared 1,600+ job opportunities with this community.

3. Need to hire a Unicorn Digital Marketing Assistant? Submit your job opportunity here. I’ll share with my workgroups totally free.

Further Reading

In-Demand Profitable Niches for Virtual Assistants in 2023

Pricing and the Value of Creativity

How to Get Paid Online

Yes, you really can work online.

Feeling overwhelmed and not sure how you can work from home and build your own online digital marketing business? Take a deep breath – you can do this. Start here with my list of 10 popular tasks that online businesses need help with the most!

These are the tasks that new clients are constantly asking for help with, and skills that they really need to find in a virtual assistant. Get access to this free download right now. Then make sure your own VA toolkit is up-to-date and relevant, and decide where you might need to invest in new growth and development for your biz.

3 Responses

  1. I really resonated with the comment that “most business owners often find themselves wondering, “Where did the time go, and why do I feel like time flew by, and I have nothing to show for it?”

    I described it as “working into a black hole.”

    The suggestions here feel so simple, I might wonder why I’ve been spinning my wheels all this time. Except that I didn’t know what I didn’t know. Figuring things out all on my own didn’t produce the results I was hoping for.

    “Stay close to the money” is a concept that’s easy to remember. Easy to execute? We’ll see! Thank you for the wealth of knowledge and resources.

    1. Hi Sonya! I’m so glad to hear that this resonated with you, especially the part about feeling like you’re “working into a black hole.” Many business owners can relate to that!

      I completely understand how sometimes the simplest suggestions can make all the difference. Taking the time to learn and implement new strategies can feel overwhelming, but trust me, it’s all about taking one step at a time.

      If you’re up for it, I’d suggest starting with a clear plan of action and breaking it down into manageable tasks. You don’t have to do it all at once. Little by little, you’ll see the positive impact on your business.

      I’m so happy to know you found value in the resources I share. If you ever need help, don’t hesitate to reach out to us!


Comments are closed.

More posts you won't want to miss:

Need clients?

Are you a marketing service provider?

Join the Digital Marketer's Workgroup

Free Training

Learn what you need to start a virtual assistant business

Join our FB Group

What kind of freelance work best suits you?

2-Min Quiz

Meet Emily

Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital marketing implementor and strategist for a decade for online biz owner clients.

She’s a mom of four, Air Force wife, and founder of the Unicorn Digital Marketing Assistant School, where she teaches smart women the in-demand, highly-coveted digital marketing skills to get flexible, online work.

Recent Articles