Pitching Your Podcast: There’s a Unicorn DMA for that

VA Working on Podcast Pitch WFH Jobs by Emily Reagan PR
Lessons from a Digital Marketing Virtual Assistant who actually does the work:


Today I want to talk about pitching for your next podcast. It’s a hot topic right now in the online space, and it should be. It’s a huge area of potential growth for your online business. So if you’re a business owner, pay attention. Because podcast pitching is one area where your VA can definitely help you bust onto the scene!

You Need to Know Heather Sager

A few weeks ago I wrote about my experience with Heather Sager’s Speak Up to Level Up Program and how it helped me overcome my fear of online public speaking in my own business.

I’ve been fortunate to partner with Heather in several projects and I recently was a guest on a two-part series of her popular podcast, The Heather Sager Show.

We delved into the world of pitching – how to personalize your pitch, how to get to more “yes please” responses, and how to keep yourself organized to maximize your pitching potential.

But more importantly to me, we talked about how a unicorn VA can be your secret weapon to exploding your presence in the online world without losing your sanity in the process.

(Not sure what a unicorn VA is or why you might need one? Read all about it here in my recent post!)

Podcast Guesting & Media Pitching as a VA 

I’ll always consider myself a jill-of-all-trades. An original unicorn VA. I love to dip my toes into all the different techie pieces of VA work.

But as I’ve started building my own online business to help teach the newest up-and-coming unicorn virtual assistants, I’ve had to stop taking on as many of my own clients.

That means I have a handful of long-term clients that I still get to work with, but now the main service that I offer for new clients is podcast guesting and media pitching.

So I feel qualified to say – YES you need a unicorn VA for this!

Let’s face it – getting on podcasts can be overwhelming and intimidating. It’s stressful and takes time. So it’s probably one of the easiest things to put on the back burner, right?

But it doesn’t have to be. On Heather’s podcast, I gave seven different suggestions about how you can use a unicorn VA for pitching to minimize your stress but maximize your outcomes.

7 Ways Your Unicorn VA Can Help with Podcast (and Media) Pitching!


Here are 7 ways that I shared on Heather’s podcast about how your unicorn VA can help you rock out your podcast & media pitching plan!


1. Find those perfect podcasts:

How long do you spend scrolling and googling for new podcasts and media opportunities? Yeah, me too. It takes hours and frankly it’s just not a great use of your time when you’re trying to build a business. Let your unicorn VA do the sleuthing on your behalf.

2. Grab the highlights:

Nobody likes generic, template pitches. If you’re going to pitch to me, I want to know that you understand my voice and my brand. And I want to see some legit reasons why you think we should pair up.

Of course, it takes a lot of time to listen to podcast after podcast to really get an understanding of who they are. So once you have your “dream list” mined and ready, find the ones you aren’t familiar with. Have your VA listen in and get a comprehensive idea of who they are. Your unicorn can highlight specific episodes and timestamps so that you can go in and listen where it matters most, and not try to sift through 30 hours of their podcasts on your own.

3. Go the extra mile and dive deep:

As your VA is rolling through the podcasts, they can keep detailed notes about the host. They’ll build an idea of when the host is looking for guests, when they plan for the next round of production, when is the best time to pitch, etc. Plus those little nuances that the host shares. And they can look for holes in the recent episodes. What topics are missing that you can cover?

4. Writing the pitch:

You don’t have to write the whole thing alone. Let your VA work up a draft and create a basic outline so that you don’t have to start from scratch. Then you can go in later and make it your own before you send it.

5. Do the application form:

Some hosts have a form application. It’s like an easy, automated system. I love it but it takes time. Here’s where your VA can help with the podcast pitching! They can fill out the basics and figure out what you need to add. Once you’ve built up a relationship with your VA, they can probably do many of these on their own.

6. All that admin work:

There is so much organization that you have to do! If you have an admin-minded VA, they can create a system to track everything so you know who, when, and what you’ve pitched. 

7. Lay the tracks:

Stepping up from the admin level, your unicorn VA can keep you accountable. They’re laying the track so that train can keep moving forward. When you’re working on your own, it can be easy to let your PR and visibility work drop out while you’re putting on the pesky fires that keep you distracted. Your VA’s efforts will help keep you focused on your end goal.

Want all the specific details and more strategies? Tune into my guest episodes with Heather:

There is so much gold in these two episodes – part 1 and part 2. If this article has intrigued you at all, take the time to listen to everything!

You’ll get all the details on the seven things I shared and be privy to all of Heather’s awesome insight as a top online speaking expert.

And then head over to grab a free download of my free podcast pitching and media plan tracker for VAs!


I think a big thing when it comes to visibility – momentum is that key word.

Take a quick break and check out an episode from my own podcast, Unicorns Unite.

Whether you’re a service-based freelancer & VA, or an online business owner who wants to know more about using a VA for your podcast & media pitching, take a few minutes and check it out!

Subscribe: Apple Podcasts | Spotify | Libsyn | iHeartRadio  | Listen Notes

Get yourself out there!

– Emily, Digital Media Virtual Assistant AND Small Business Owner


I help smart women learn the in-demand digital marketing strategies and tech skills to get hired as a unicorn virtual assistant.

More posts you won’t want to miss:

Why podcasts need to be on your radar right now…

Why you should hire a unicorn VA, and what it will do for your biz…

How to know when it’s time to hire your first virtual assistant…

VA, PM, OBM, DOO…What’s the difference?

Before you go, make sure you grab my freebie for up-and-coming digital media freelancers and VAs:

Get my list right here of the top 10 tasks that business owners always ask for help with!


    Take the Quiz: What Kind of Digital Service Business Is Best Suited for YOU?

    I created a quiz to help you decide which of the VA Tracks you should look into based on your strengths and personality. There are FOUR different results, one which is clearly best suited for the VA to OBM/DOO track. 

    Click here to take the 2-minute quiz. 

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    Meet Emily

    Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital marketing implementor and strategist for a decade for online biz owner clients.

    She’s a mom of four, Air Force wife, and founder of the Unicorn Digital Marketing Assistant School, where she teaches smart women the in-demand, highly-coveted digital marketing skills to get flexible, online work.

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