Lessons from a Digital Marketing Virtual Assistant Who Actually Does the Work:
As virtual assistants, we work so hard to grow our own businesses. We market ourselves and network with our services to build a solid foundation of new clients. But sometimes, we also have to realize that it’s just not working out with some of our existing clients. And knowing when to quit a dead-end VA client is a big part of long-term success.
I’ve had clients come and go over the last 12 years in my freelancing world of digital marketing and public relations. New VA clients come with new challenges, new lessons and total excitement for me.
But quite often the dust settles on our “start” and a few months into the client relationship I realize it’s just not my ideal partnership… for so many reasons.
Usually it’s because of the quality of the client’s content, or I’m pulling teeth to get feedback and content. Maybe it’s their continuous last-minute chaos and just overall communication style. Or the client just isn’t invested in her /his online business for the long-term.
It’s never personal. But yet it’s so hard to know when to walk away. I am loyal and totally invested in their success. It can be hard to call it quits even though deep down I know it’s time to move on.
Today, I’d love to share advice that no one really talks about. And that’s knowing when it’s time to walk away. I wish I could have moved sooner on some of these myself, because this advice makes it so clear-cut and obvious in every one of my relationships that needed to end.
If you think you may need to quit a client, but wondering if you really should… ask yourself a couple of questions:
Do you enjoy the type of work?
Are you getting paid enough? (To include recognition, reward and compensation?)
Do you enjoy working for this client and helping them succeed?
Can you afford to quit?
Is this client’s work taking away from something else you could be doing long-term?
Emily’s Advice for Working VAs
Really figure out why you are quitting. You’ll have to rack and stack your answers. It will be tell-tale. I am not even going to expound on the question. I think you already know what I’m getting at. Some of those answers could result in immediate change, because maybe you can ask for a raise or just to focus on certain job tasks that work better for you. But some of those answers just cannot be changed. Trust your gut.
Clients are a dime a dozen. Everyone is coming to us needing help with their social media, content creation and sales funnels. You could always fall back on new client work. There are so many opportunities to do other things, work with other clients or build your own dream business.
What if I need the work?
If you’re a newbie… you may need the experience (or the paychecks) and you’re just not in a position to quit. Just understand that this client relationship may not be long-term. Get what you need out of the relationship AND set your boundaries. If you know you will be quitting, don’t be a slave to this client. You will need to limit your hours and make time to find new clients or rev up work with the clients you do LOVE. You’ll be in a lose-lose situation if all your time and effort is dedicated to a short-term client.
(With that said, don’t do your client an injustice and have her/him rely solely on you. You can take steps now to set them up for work-life without you and make the eventual transition easier.)
I’ve had tons of starter clients and I can see really quickly who is going to succeed and who isn’t. I hate to say that but we know it’s true. Align yourself with the winners when you can. It’s more fun to see progress and be instrumental in their business success.
Maybe it’s time to learn new Digital Marketing Skills?
Sometimes you know when you’re ready to quit your client, but it can be intimidating to figure out the next steps. If you’re feeling stuck in a rut with a client that you know is a dead-end, then maybe it’s time to expand your VA toolkit.
No worries, because I have a list of 10 different virtual job tasks for you right here. Grab this free download to get some ideas of what else you could offer as a digital media specialist, because I’ll let you in on exactly what clients need right now. They’re coming to me asking for help for these specific tasks. So if you can add more of those skills, you’ll be ready to find more clients that are going to offer you long-term success.
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-Emily, Digital Media Consultant (and Virtual Assistant …)
I hope you’re excited about this opportunity to work from home as a freelance 7-figures in the online space, and are ready to jump in and get started. We’re about to start a whole new group of students in the VACC. This is your opportunity to jump in, get the skills you need, build your portfolio, and make the real-life connections that are a must in the new online world. Don’t keep thinking about the what-ifs and the whens of making your dream come true. Now it’s time to focus on your “why”.
Because this is the course you need to get started working online. Whether you’re a total beginner, or you’re eager to take your current VA biz to the next level, this course is jam-packed full of all of the insider secrets and techie tips that you need. We will cover everything from online business strategies, SEO, social media management, email marketing, affiliate programs, webinar support, and project launches. Normally It only opens a few times a year, but I know that right now so many potential unicorns are eager to get going and start working online from home. So go now and sign up, and you’ll have business owner clients paying you to work from home within weeks.
“I help smart women learn the in-demand digital marketing strategies and tech skills to get hired as a unicorn virtual assistant.“
Connect with Me!
Did you know? I have a Facebook community for digital media VAs. Come join us! –> https://www.facebook.com/groups/1651635074935415/