Why a Facebook Community Manager is Your Perfect First Hire

Hiring a VA as a Facebook Community Group Manager by Emily Reagan PR


Lessons from a Digital Marketer who actually does the work:

If you’re a business owner thinking about hiring your first virtual assistant (VA), you might not even know where to begin and what tasks to delegate. So many options, and so many directions.

Where should you even start if you’ve always been a one-person solopreneur?

Well, here’s why a Facebook Community Manager might be exactly the first VA you need to hire if you have a free or paid Facebook group as part of your business.

If you’ve been around the digital marketing world at all, you know the power of Facebook groups as part of your top-of-funnel marketing strategy. From online marketing star Amy Porterfield to Facebook guru Rachel Miller, all of the top go-to people will tell you that your FB groups are essential for creating community and nurturing leads.

But that doesn’t mean they’re easy. Managing your Facebook group can take on a life of its own. And it’s an easy place to get stuck in the weeds if you’re a busy business owner. Or just ignore it altogether until it withers and dies a natural death.

But a community-savvy marketing assistant is obvious choice for taking over your Facebook groups! Hiring a virtual assistant as a dedicated Facebook Community Manager is a simple and straightforward way to hire your first VA and start growing your team and feed all the good content of your group back into your marketing machine so you make happy customer and more sales.


*This blog may contain affiliate links for programs, tools, and courses that I recommend. If you purchase these programs, I could receive a small commission. Thank you! I only recommend vetted programs and tools I use myself! Please check out my tool & resources guide here.

Hey, I’m freelance marketing mentor

First, hello. I’m Emily Reagan, a freelance digital marketer. I’m in a position where I coach and mentor freelance virtual marketing assistants and specialists and I also help business owners find their next teammate. I’ve shared more than 2,000 job openings with my Digital Marketer’s Workgroup. This is the same backend business work I’ve been doing for 13+ years as a freelancer. I’m also running a team of 5 contractors so I know what it’s like on the client side too.

I’m here to make it easy for you as a business owner because I want to set you up for long-term success with the right, dedicated teammate, especially if you interview some of the all-stars from my Workgroup. I’ve been in the back-end of 100+ online businesses and I’d like to share my insight with you.


You need to make your business groups a FB priority…

…because that’s where you’re going to build your customer base and establish that KLT factor. That’s where you nurture a cold lead into a loyal customer, over and over again.

And if you level up from just a basic, free facebook group and add a paid membership group, it’s a solid way to build your passive income and potentially explode your monthly revenue.

But it’s also an easy place to get stuck in your business.

For one thing, it takes a full commitment of consistency monitoring and engaging. You can’t set it up and forget it. Facebook group funnels are all about building relationships over time, creating a sense of belonging, and nurturing your community.

Not to mention being ready to offer up your content, services, and products at just the right moment.

But do you really have time to do that? To check in every day on your group, constantly keep conversations flowing, and engage your audience with every small comment and post?

Probably not. I know I don’t. Which is why I have a dedicated teammate helping me with my Free group: Emily’s Unicorn Digital Marketing Assistant Lab.

Because it isn’t about just moderating comments and blocking spammers. It’s all the small subtle steps that create a genuine and active community, collecting objections, voice of customer data (VOC), frequently asked questions, testmionials and leads And a good unicorn digital marketing assistant and community will understand that perfectly and bring it back into your marketing efforts.


Hiring Your First VA as a Facebook Community Manager

Even outside of your marketing strategy and your own FB group overwhelm, there are some solid reasons why hiring a freelance Facebook Community Manager is a smart way to bring a new VA onto your team.

For one thing, it’s an easy “plug and play” position.

If your new hire is good and knows their stuff, they can do a quick onboarding with your business and jump right into work. It’s a very autonomous role with clear outcomes: an engaged group with identified leads. 

As long as they have a understanding of your services, your vision, and your brand, they can take it and run with it.

With minimal ongoing effort on your part, they can be over in your Facebook group getting things under control and building up engagement.

Which doesn’t mean you can ghost them and disappear altogether. You’ll still need to plan strategy, discuss upcoming event sequences, target specific goals, and weave together your overall marketing and social media plan.

And you will have to keep some energy on the group yourself. People are joining for you and your personal brand, and your VA can only carry that so far on their own if you disappear from the scene.

But they can make that easy for you, by updating you weekly with summaries of the group and tracking and reporting monthly KPI. They can keep you posted when a member of the group hits a milestone, gets a win, or shares something big going on in their lives and requires outreach from you. 

A Facebook Community Manager can also keep you aware of the pulse and tone of the group. Are people frequently frustrated by the same pain points over and over again? Is there something that clearly isn’t working, or is consistently an area of potential growth? You’ll know to plan a way to address it directly without poring through post after post of random, unrelated content.

This will role will safe you so much time!

Facebook Community Manager Makes a Good Starting Point

When I have a new student in my Unicorn Digital Marketing Assistant School, I often encourage them to start with the community management or assistant position. Because let’s face it – most of us already are already active in free groups. 

So once you take that existing comfort level with FB and pair it with an in-depth unicorn knowledge of digital marketing and online business, it’s a perfect stepping stone for the next up-and-coming VAs to get their foot in the door.

What does that mean for you?

Well, for one thing, it means you can often hire a high-quality assistant who is just starting out.

And that means that you can usually hire them at a lower starting rate than some other VAs who have more experience and have built up more extensive portfolios.

And if you’re just hiring a teammate for the very first time, it doesn’t always make sense to carve out a large chunk of budget for a VA who is charging $50+ an hour when you first start out.

Instead, hiring a newer VA as a Facebook community manager means that you can both get started in a lower pressure environment. You can start getting familiar with the concept of working alongside a VA without a large upfront investment, while they are eager to sharpen their skills and put their knowledge to work.


…And there’s plenty of room to grow.


One of my teacher-turned-VA students, Megan, got her first big client as their Facebook Community Manager. It allowed her to launch her successful new freelance career, working from home, and establish herself in the online space.

But she didn’t stop there. Once she had proven herself as a successful Facebook community manager, her client was eager to hand over more tasks to her.

She began working on other digital marketing tasks for her client, from Pinterest account management to graphic design.

Over time, she became an integral part of her client’s growing team, working on many pieces of her client’s booming business.

And that’s exactly what hiring your first unicorn VA as a Facebook Community Manager can do for you. It’s an easy place to start, but it opens to doors to a lot of future potential.

Once your community manager is established and comfortable in that role, it’s easy to find more tasks that they can take off your plate.

And since you’ll already have that relationship established, it will be natural to find more ways that they can ease your workload and help your business explode.

So your first hire as a Facebook Community Manager VA could easily end up being a cornerstone member of your long-term team.

Hiring a Facebook Community Manager

Just make sure it’s the right person to hire.

Just keep in mind – not every virtual assistant is going to be a perfect fit to hire for a Facebook Community Manager Position.

I was on a team once, where our new community manager made members cry! She came across brash and impatient — the wrong role for her.

You need to have the right personality representing your brand. (This is a great opportunity to discuss their personality test results!)

A good community manager is someone who enjoys reaching out to people, nurturing them.

It’s someone who has a lot of patience because they’re going to end up answering the same questions over and over again.

Someone who understands how your members think and feel, and is eager to dive deeper into their posts and comments and report back to you.

You’ll need someone who has a flexible schedule and is available at different hours throughout the week so that they can keep tabs on your group(s). Like I said, this isn’t something you can only do once in a while when you have time.

You also need someone organized do they can document and index FAQs and other messaging insight to feed back into your business. 

And, of course, you want someone who is a unicorn VA that understands the big picture of what you’re doing in the online space, and how to reach your business goals with online marketing strategies.


Top Soft Skills

  • People Skills
  • Initiative 
  • Patient
  • Detail Oriented
  • Organized
  • Timely
  • Follow-through


Must-Have Hard Skills

Because when you sign with an independent contractor in your business they must show up with skills and expertise, otherwise you have a misclassified employee situation. Not good!
They must already have:
  • Facebook Group Knowledge: scheduling & settings, how to approve new members, set up group rules, analytics & data tracking
  • Graphic Design skills
  • Copywriting Knowledge
  • Email Marketing Knowledge
  • Marketing Funnel Knowledge
  • FB Group New Member Automations, like Groupleads
  • Google Workspace


Test Project for Potential Community Manager or Assistant

Definitely test out your potential new hire with a paid test project to see if they’re the right fit. But you cannot ask them to give away strategy (like increasing the size of your group). You want to test their thinking, see their design skills and ability to apply marketing concepts to your unique group and business mission.


I would give your potential new hire access to your Facebook group and ask them to come up with:

  •  3 different types of posts (design and copy) to make to increase engagement (or address the issue you’re having)
  • make one suggestion on how to better organize 
Me personally? I hate those random engagement bait questions like “what’s your favorite Netflix show?” it doesn’t fit with my group and shows lack of thought and ability to tailor to my audience. If I saw designs that didn’t fit in the safe zones of pinned features images or just not fitting my brand, I wouldn’t contract. I would perfectly keep the organize prompt open to see what they came up with: guides, featured pins, events, organizing FAQs. Would love to see their critical thinking!


Rates for a Community Manager 

So what to expect in terms of pay rates? First know that you set restrictions in your business — there doesn’t need to be surprise invoices. The best thing you can do is track the time it’s already taking you to work inside your community. This will service jumping off point for estimating hours, depending on the activity and size of your group. 

  • A newer marketing or community assistant will be at $25/hr+
  • More experienced marketing assistants will be $30-$40/hr
  • Manager levels are $45/hr+ or project rates
If they are hourly they will require a monthly block of time. For example: 20 hours  a month (5 hours a week) no matter what. So it’s up to you to utilize their implementation time. 
And remember! Their role can always grow with time.

I have a community manager in my business who is fully in charge of outcomes and running our paid membership, she has a monthly retainer rate of $2,000/month. 


VA Insight: Free Hiring Guide

Because you don’t need another dang, dust-collecting course, and this information is NOT secret, I’ve also put together a freebie to help you walk through this process of hiring and working with a virtual assistant. Grab it here. Everyone keeps telling me I should do a course on this. Nah. Just not gonna happen. So keep reading.


⚡️ Related Podcast Alert: Hiring a FB Community Manager

Here’s a quick listen – tune in to hear all about what a Facebook Community Manager can do for you, and what to look for in your new hire:

Subscribe: Apple Podcasts | Spotify 



How to hire the Community Manager of your dreams:

Think that you’re ready to take the next step and make your first VA hire as a Facebook Community Manager?

I can help connect you with a trained Community Manager/Assistant

Fill out my easy, free job posting form and let me know what you’re looking for

Then I can connect you directly with one of my community-trained Unicorn Digital Marketing Assistant School graduates or an experienced and highly-qualified member of my private Digital Marketer’s Workgroup with freelance marketers and specialists.

Or maybe you already have someone in mind who would make a great Community Manager but doesn’t quite have the skills and background they need?

If that’s the case, take advantage of my quickstart Facebook Community Manager Workshop. In this standalone program, your ideal FBCM will get all of the strategy and how-to tech knowledge they need in one fast-paced, two-hour package that will put all the necessary tools in their digital pocket.

It’s a fast, easy way for a smart go-getter to get up-to-speed on working as a FBCM!


Facebook groups, you gotta love them.

And as an entrepreneur, you gotta have one.

Go hire your first unicorn!

-Emily, Digital Marketing Consultant and Implementer

Emily Reagan is a mom of four, milspouse, freelance digital marketer and Virtual Assistant coach who has helped 400 go-getters, including military spouses, stay-at-home moms, and professional women learn in-demand marketing skills and find flexible remote work as digital marketing assistants and specialists. She’s shared 2,000+ job leads with her freelance marketers & VA community.

Ask her any questions over on Insta @emilyreaganpr

I help smart women learn the in-demand digital marketing strategies and tech skills to get hired as a unicorn virtual assistant.”


3 ways we can work together:

1. Do you need to acquire digital marketing implementation skills and build your workflows so you can solidly put yourself out there for work? Check out the Unicorn Digital Marketing Assistant School. (It opens twice a year so jump on the waitlist now!… I also share job leads with my students so it’s a gateway for anyone who wants to build a freelance business that gives them flexibility and meaningful work). You can also choose to go through the self-study program now. Enroll here.

2. Already doing the work and have clients? But need more clients and a better referral network? Apply for our Digital Marketer’s Workgroup. This is a tight-knit community of freelancers like you, supporting each other. Plus I’ve shared 1,600+ job opportunities with this community.

3. Need to hire a Unicorn Digital Marketing Assistant? Submit your job opportunity here. I’ll share with my workgroups totally free.


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Curious about starting your own service-based business from home?

This list is for you! Grab my list of digital marketing-related tasks and services that online business owners are outsourcing and always need help with. This is a goldmine of services you could be offering to your clients in your digital marketing VA business.

Take the Quiz: What Kind of Digital Service Business Is Best Suited for YOU?

I created a quiz to help you decide which of the VA Tracks you should look into based on your strengths and personality. There are FOUR different results, find out your digital dream job…

Click here to take the 2-minute quiz. 

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Meet Emily

Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital marketing implementor and strategist for a decade for online biz owner clients.

She’s a mom of four, Air Force wife, and founder of the Unicorn Digital Marketing Assistant School, where she teaches smart women the in-demand, highly-coveted digital marketing skills to get flexible, online work.

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