Before You Hire a Social Media Manager: Key Takeaways for Business Owners

So, you’re ready to hire a social media manager. Can you feel that? It’s your blood pressure dropping … your heart rate slowing … yep! Help is around the corner.

Social media has become an indispensable tool for businesses aiming to increase brand awareness, generate leads, and drive traffic whether it’s your main marketing channel or just the sprinkles that support your other content. With it comes the pressure of constant content creation in an algorithm-aligned world that can be overwhelming for many business owners. This is where hiring a social media manager and tapping into their expertise becomes invaluable, and lets you focus on your core business.

While outsourcing social media may seem easy, there are some things you should consider before you hire a social media manager. If you want your social media marketing to be truly effective it needs to be more than simply taking posts off your plate. You need to hire a social media manager who’s the right person for the job. It should be a partnership with a qualified professional who supports your business goals and not just a box-ticking exercise of showing up on social. I want more than that for you – and so should you!

In case you don’t know me, I’m Emily Reagan. Since 2009, I’ve been immersed in the world of freelance marketing, supporting notable biz owners like Jennifer Allwood, Tracey Bellion, Wendy Batten, Sage Polaris, and Miss Mustard Seed. I established my Unicorn Digital Marketing Assistant School to teach others how to do that work and founded the Digital Marketer’s Workgroup for skilled digital marketers and specialists. Now, I help connect online business owners with my students and my workgroup members.

I’m uniquely positioned to understand the needs and challenges of business owners when it comes to building teams and hiring digital marketing specialists like social media managers and social media virtual assistants.

If you’re looking to expand your team and find that perfect-fit social media specialist or digital marketing assistant for your biz, there’s a unicorn for you! Click the link below to find yours.

I recently spoke to Linda Vogt, a seasoned Social Media Manager, Strategist, and member of our Digital Marketer’s Workgroup to talk about what you need to know when you want to hire a social media manager. This pre-work will not only streamline your hiring process but it will also set you and your social media manager up for success.

Assess Your Readiness to Hire a Social Media Manager

Before you hire a social media manager, you must be ready to outsource this aspect of your business:

  • Don’t outsource as the first step if you’re new to your business. Take time to understand your messaging and audience first. A good social media manager will want you to have defined your ideal audience and your brand voice so they can build on that.

  • If social media feels overwhelming for you and you can’t keep up with consistent posting, you should consider outsourcing. Once you’ve established a foundation, outsourcing to a qualified professional who can help take your social media efforts to the next level makes sense.

Understand Your Business Goals Before You Hire a Social Media Manager

One of the fundamental aspects of hiring a social media manager is defining your social media goals. Having a clear understanding of what you want to achieve through social media marketing is crucial. Are you aiming to increase brand awareness, drive sales, or engage with your audience? By aligning your social media goals with your overall business objectives, you ensure that your social media efforts contribute meaningfully to your bottom line.

When You Hire a Social Media Manager You Need To Talk Strategy First

A well-defined social media strategy is the foundation of successful social media marketing. Your strategy should encompass elements such as target audience analysis, content planning, platform selection, and performance measurement. While it’s tempting to jump straight into content creation and posting, developing a well-thought-out strategy can save you time and resources in the long run. Starting with a strategy is essential for gauging the effectiveness of your social media efforts and will inform your decision-making moving forward.

What to Have Set Up Before You Hire a Social Media Manager

To set yourself up for success when hiring a social media manager, there are several key elements to have in place. These include:

Clear Branding and Messaging: Ensure that your brand identity and messaging are well-defined, as your social media manager will need to communicate effectively on your behalf.

Brand Voice Guide: Offer guidance on your brand’s tone, style, and language to ensure that your social media manager accurately represents your brand.  

Content Assets: Provide your social media manager with access to branded content assets, such as logos, images, and videos, to maintain consistency across your social channels.

Approval Process: Establish a clear approval process for social media content to ensure that it aligns with your brand voice and objectives.

⚡️Related Podcast: Strategic Content Repurposing on Social Media with Linda Vogt #165

Listen to my Unicorns Unite Podcast where we explore the secrets of repurposing content for effective social media marketing.

Subscribe: Apple Podcasts | Spotify | iHeartRadioAmazon

Further Reading:

>> Types of Virtual Assistants

>> Hiring a VA: What Tasks Should You Give Your Unicorn Digital Marketing Assistant?

>> Discovery Call Questions to Ask a Virtual Assistant

Grab my free VA Hiring Guide for tips on finding your perfect-fit unicorn digital marketing assistant!

How to Hire and Work with a Virtual Assistant

The Takeaway:

Hiring a social media manager can be a game-changer for businesses looking to enhance their online presence and drive results. By understanding your goals, building a comprehensive strategy, and ensuring your readiness to outsource, you will set yourself up for success when you hire a social media manager.

Through my Digital Marketer’s Workgroup, I offer access to talented freelancers including social media managers and other social media specialists who understand the intricacies of social media marketing. These freelancers come from different backgrounds, industries, and past work experiences and offer a variety of services … making someone out there your UNICORN! So, if you’re ready to take your social media efforts to the next level, I would love to share your job posting with my unicorns.

Share your job in my community of vetted & trained marketing assistants at: HireaUnicorn.com

-Emily, Digital Marketing Consultant and Implementer

Emily Reagan is a mom of four, milspouse, freelance digital marketer and Virtual Assistant coach who has helped 400 go-getters, including military spouses, stay-at-home moms, and professional women learn in-demand skills and find flexible remote work as digital marketing assistants and specialists. She’s shared 2,000+ job leads with her freelance marketers & VA community.

Ask her any questions over on Insta @emilyreaganpr

“I help smart women learn the in-demand digital marketing strategies and profitable tech skills to get hired as a unicorn digital marketing assistant.“

3 ways we can work together:

Unicorn Digital Marketing Assistant School with Emily Reagan

1. Do you need to acquire digital marketing implementation skills and build your workflows so you can solidly put yourself out there for work? Check out the Unicorn Digital Marketing Assistant School. (It only opens once a year so jump on the waitlist now!… I also share job leads with my students so it’s a gateway for anyone who wants to build a freelance business that gives them flexibility and meaningful work). You can also choose to go through the self-study program now. Enroll here.

2. Already doing the work and have clients? But need more clients and a better referral network? Apply for our Digital Marketer’s Workgroup. This is a tight-knit community of freelancers like you, supporting each other. Plus I’ve shared 2000+ job opportunities with this community.

3. Need to hire a Unicorn Digital Marketing Assistant? Submit your job opportunity here. I’ll share with my workgroups totally free.

Yes, you really can work online.

Feeling overwhelmed and not sure how you can work from home and build your own online digital marketing business? Take a deep breath – you can do this. Start here with my list of 10 popular tasks that online businesses need help with the most!

These are the tasks that new clients are constantly asking for help with, and skills that they really need to find in a virtual assistant. Get access to this free download right now. Then make sure your own VA toolkit is up-to-date and relevant, and decide where you might need to invest in new growth and development for your biz.

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Meet Emily

Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital marketing implementor and strategist for a decade for online biz owner clients.

She’s a mom of four, Air Force wife, and founder of the Unicorn Digital Marketing Assistant School, where she teaches smart women the in-demand, highly-coveted digital marketing skills to get flexible, online work.

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