How to Find Clients as a Digital Marketing Virtual Assistant

Emily Reagan - Teaching Virtual Assistants to Work Jobs Online as Unicorn VAs

Lessons from a Unicorn Digital Marketing Assistant who actually does the work.

Looking for legit work-from-home job opportunities? You’re not alone! Whether you’re brand new to working online and freelancing as a virtual assistant, or you’re already building your own digital marketing business, finding clients is a huge concern.

Is there enough work? Will I be able to find clients? Am I starting too late? Is it too late for me and already too competitive?

The answer is YES.

Online marketing and business is never going away, even with AI speeding up content ideation and creation and automations, business owners still need help implementing their marketing strategies, formatting, updating and scheduling. They have leads and clients to nurture, fulfill on their promises and follow-up with. THEY NEED US. And they’re not all in a position to take on full-time, expensive employees. They need part-time contracted help. It’s not too late to start a digital services business and capitalize on the work that’s available.

Today I’m sharing my top tips for where to find legitimate virtual assistant work and where to find clients so you can start earning an income from the comfort of your own home.

I know it’s intimidating and we have a panic about work opportunities. I promise that there is plenty of work out there for virtual assistants and freelancers.

But yes – the scams are real. And it’s easy to dig out the real job leads from the scammers if you’re staying aware and worked with clients before.

So read up and pay attention, because these are my top five places where you can find legit work-from-home jobs and get hired as a unicorn virtual assistant!

How to Start a Digital Marketing Side Hustle Emily Reagan PR How to Find Jobs as a Digital Marketing Virtual Assistant

Hi, I’m Emily, a freelance marketer and mentor !

First of all, know that I’ve been freelancing since 2009 working with top names like Jennifer Allwood, Miss Mustard Seed, Sage Polaris and Copy Chief. I started teaching my friends how to do this same life-changing freelance work and I’ve seen firsthand what online business owners are seeking to hire, what they need help with, and the services they will pay top dollar for. I teach my students in the Unicorn Digital Marketing Assistant School to be well-rounded team players by learning the foundation of all online business and digital marketing… to NOT get stuck on finding the perfect niche or marketing assets. I also share my network and client leads with my students, including the members of our Digital Marketer’s Workgroup — our community of freelance marketing assistants, specialists and managers.

As you gain experience, on-the-job training, and work with a few clients, you’ll start to see tasks that you enjoy more and that are in your zone of genius. Awareness is the key that will bring you clarity. When the client brings on new independent contractors and teammates, you can pass off the tasks that you don’t enjoy, aren’t good at, and don’t want to do, essentially up-leveling and promoting yourself within the team.

How to Find Clients as a Digital Marketing Virtual Assistant

Prefer to watch the video? Here’s the info about where to find virtual assistant clients and jobs on my YouTube channel. Hit subscribe while you’re there.

5 Ways to Get Clients as a Virtual Assistant (+ Bonus tip)

I’m sharing my best tips on how to get clients for your virtual assistant business in 2021. These tips are great for beginner VA’s and seasoned pros alike. However, if you are new to the freelancer world, you want to watch this video and take notes so you will never find yourself running out of clients.

How to Find Freelance Marketing Assistant Clients

1) Talk to your friends and inner circle

Everyone has a network. You really will be surprised how many people in your inner circle are small business owners or know someone who is. Maybe they own a local cake shop or clothing boutique, or have started an online Etsy store or blog.

I can guarantee that even if your friends don’t need help with a business of their own, they can probably connect you with someone else who does.

Just keep in mind that they might not even realize that they need a virtual assistant for their business yet. So don’t be afraid to reach out and share with them the benefits of hiring their first virtual assistant and what you can take off their plate just to start. It’s all about giving business owners their time back so they can concentrate on money-making and high-visibility, client-facing tasks. Even if it’s just starting at a few hours every month, prove to them that you are a worthy investment.

But don’t be spammy and gross. Don’t DM everyone you know and blow up their phone with annoying messages until they unfriend you. (Still regretting my messages I sent trying to sell Mary Kay and Rodan & Fields. Oh the shame.)

Instead, simply share what you do and the services you offer that will help them. That might include managing social media, graphic design, SEO, customer support, etc. Respect your relationship and focus on the mutual potential gain for both of you. Even in the most subtle of conversations, whenever I talk about my marketing passion, what I’m learning and what I’m doing for other clients, business owner ears perk up and ask for more information.

Start with an indirect ask.

For example, “Do you know anyone who needs this kind of help ____” and list one or two of the top and specific services you offer. Do not be vague!

You can often get your foot in the door by starting with a single task like starting a Facebook business page, managing a free Facebook group, linking broken social icons on a website footer, or typing in SEO meta descriptions on a website. Then, once you’ve shown your value, there are plenty of new services you can add over time!

2) Talk to other local business owners.

I think it’s easier to first get hired when you can meet face-to-face or already have an in-person connection with local business owners who need marketing assistance.

You’ve gotta build that KWT (know-like-trust) factor. And when you’re brand new to the online space, it’s easier to start with more traditional person-to-person communication.

So take advantage of connections with local shops and stores where you already do business. Consider everyone from your favorite clothing boutique, a trendy spa and salon, the corner mom-and-pop diner, or even the mechanic shop where you get your oil changed. Even some dentists’ offices and private medical practices are looking for opportunities to grow their marketing outreach!

The next time you go in, mention what you do and ask if they need help with specific services that you can offer.

Attend chamber events and small business owner meet-ups.

I carved out a niche in the online space because as a military spouse, I was moving every 1-3 years. I couldn’t go all in with my community. But my first freelance clients were all local too!

I also like working with online coaches, course creators, membership site owners, influencers and service providers because they need more sophisticated marketing funnels and are willing to pay more. They tend to understand the value of marketing better. These the exact marketing services and strategies I teach inside the Unicorn Digital Marketing Assistant School.

Often you’ll find that local businesses are overwhelmed and have random employees trying to juggle their social media, etc, while also running the face-to-face business each day.

Case in point: remember Tim the security guard from the Cowboy Museum who went viral during the Pandemic?!?

And don’t forget to look around for local businesses that you love that DON’T already have an active online, social media presence or website. Maybe they need a website update, or help getting started with an online email and marketing campaign. You can really flex your muscles with the newer clients and take leadership.

Talk to them about what services you can offer for them and what return on investment (ROI) they can anticipate with your help.

And reach out and chat whenever you’re at local events: craft fairs, family events, or chamber of commerce activities.

This is one area where the mom life helps me. I’ve taken my kids to events like car shows and started talking with others that are there.

If I casually mention what I do and throw around those magical unicorn terms like SEO and social media marketing, their ears perk up.

Without even trying, I usually walk away with a pocket full of business cards and usually I’m not even looking for new clients!

3) Pay to play to be in the right rooms

I know this is cliché, but you do have to spend money to make money.

Sure, there are plenty of free resources out there. And a good unicorn virtual assistant, who is tech-savvy and can learn on their own, can find those resources.

But sometimes it just isn’t enough.

Take advantage of some of the online job marketing places and directories out there like Fiverr, Indeed, Upwork, Freelance.com, Hiremymom.com.

Create your profile and be prepared to pay the monthly membership fee or commission. (You can always increase your rates to help cover the expenses).

Just make sure you have your own freelance business set up and ready to go before you pay to put yourself out there!

(My quickie Freelance Biz Kickstarter course can help you get the backend set up and ready to take on clients.)

Optimize your profile and make sure you have a solid social media presence, a link to your portfolio (or mock portfolio if this is your first client), and a professional looking photo.

Watch out for the scammers. They’re definitely out there and if something doesn’t set right. They aren’t willing to meet on zoom or pay a deposit first, steer clear. Listen to your gut.. But these sites can still offer good opportunities to find virtual assistant jobs, too.

How to Find Jobs as a Digital Marketing Virtual Assistant

4) Facebook Groups

Networking in Facebook Groups is one of my favorite ways to find online and local business owners in need of marketing assistance and part-time help.

I often find myself getting lots of messages and requests from overwhelmed business owners from these groups, even when I’m not looking for new clients or even trying to promote my services!

Identify your own personal areas of digital marketing interest and strengths. Then join related niche Facebook groups that might focus on:

Again, don’t be gross. Don’t be a lurker or a desperate spammer who just drops your own links and self promotes. This definitely isn’t the time to send out a bunch of spammy, unsolicited DMs to group members, begging for jobs. Make sure you know and understand the rules for each group. Some don’t allow any links or self-promotion at all! You don’t want to look desperate and needy. Or like you have so much free time on your hands you’re just hanging out there all day.

Instead, chime in to offer genuine advice and solutions, add value to conversations or answer questions whenever you can. Make sure you’re an active and engaged member. Build up your reputation for the long-term. I love to go in and ask business owners “Where are you stuck?” and get them talking before ever pitching my services.

Spoiler alert: Facebook group owners can see how active you are in the group. They’ll catch on quickly if you’re only there to suck up job leads without contributing anything meaningful to the group. It really isn’t a good look for you or your business.

Do the work the right way, and you’ll get noticed. Entrepreneurs will start sending you DMs or answering your comments with requests for follow-up.

Make sure you have your business set up to take on client leads!

5) Build your sister freelancer network!

Just like it comes to real in person jobs, it can come down to who you know and who knows you. There is a good old boys network that exists online too. Build your own referral network where people are recommending you for the job. Paying for the right memberships, group coaching programs and courses (and Facebook groups as read above) will speed that up. Sister service providers will recommend and refer each other, especially when their clients need a service we don’t offer or we’re already booked out.

This is why I created my Digital Marketer’s Workgroup and share job opportunities with my students inside the Unicorn Digital Marketing Assistant School. Because I know how difficult it is to be the new kid on the block and make yourself known.

Ok, call me biased (I am!). But I really believe this is one of the best opportunities out there for finding jobs and working online as a virtual assistant.

I’ve spent years working as a unicorn digital marketing assistant myself. And I’ve also worked with a lot of smart women who are just entering this online space. I know it can be intimidating and challenging to get started and get your foot in the door.

That was a big part of the motivation for creating my own business to help support all of you – the up-and-coming VAs who are go-getters and just need that little bit of help to open the right doors.

Plus, offering access to the client leads and in-demand jobs you want to find as a virtual assistant.

And that’s why I have several ways you can jump right into my own network, right now:

Are you ready to make the leap and really learn how to work online as digital marketing virtual assistant?

Then the biggest opportunity for your success is my flagship course, the Unicorn Digital Marketing Assistant School for learning digital marketing implementation skills and services and HOW to do the work.

If you’re brand new to the online space, or you’ve been freelancing for a while but are still struggling to get where you need to be, this is the course you need to be the next-hire teammate.

Because investing in your own growth and development is vital to finding (and getting hired for) those high-end virtual assistant online jobs.

My group coaching program and course will not only give you a solid foundation of digital marketing knowledge and tech skills — it’ll also give you loads of insider tips and direct job leads from my own network.

I can’t usually take on any new clients of my own, and that’s why I need more unicorn teammates in my network! I need smart go-getters that I can connect with all of these business owners who are reaching out to me.

How to Find Jobs as a Digital Marketing Virtual Assistant

Or, are you just starting to explore the idea of working online as a virtual assistant and aren’t quite ready to dive right in?

Then you might want to start in my FB group – the Unicorn Digital Marketing Assistant Lab.

This is a great place to dip into the online space whether you’re brand new to the idea of working from home, or trying to build your virtual assistant biz.

Here you’ll discover free trainings, regular live videos from me and guest interviews with industry experts, and links to lots of relevant content.

Inside the group you can also connect with plenty of online business owners and other work-from-home VAs who are building their new success stories.

Or maybe you’re already hustling as a successful virtual assistant and just need more opportunities to find those high-level jobs and opportunities?

Then apply for our Digital Marketer’s Workgroup — this members-only community is open (by application only) for highly skilled and successful digital marketing assistants and specialists.

Inside you’ll make invaluable connections with other top-notch digital marketing professionals, creatives and managers.

Not to mention the regular top-shelf tech trainings and virtual brainstorming sessions that help you dial in your services and get to the play of premium rates and top-tier clients.

The insider networking with other working freelancers and virtual assistants is a golden opportunity.

Working from home definitely has its perks, but there are challenges too. Sometimes it feels lonely and isolating, right?

Not only do our members support and encourage each other, but I see so many job leads popping up there too.

There are frequently posts like, “Hey – my favorite client needs more help with XYZ but that’s not really my thing. Who here can help her?!?”

This group is intentionally kept small and personal and is one of my own favorite places to hang out online. If you think you might be a good fit – reach out and apply.

Not only does Melissa Caputo share tips for getting hired and working your way up from the marketing mailroom, but she also gives you an idea of how to answer those tricky interview questions during your next discovery call.

Take a break and listen to this freelancer’s story:

#61 The Intrapreneur who became marketing and operations specialist for a 7-figure team (Melissa Caputo)

She has always been someone who had her hands in a bunch of different things but knew she was developing her talent for something big.  Now Melissa Caputo embraces being the jill-of-all-trades in her marketing & operations role for Think Media – a 7-figure startup with YouTube expert Sean Cannell & Heather Ana Torres-Goitia.  She put her hand up for a low-level, part time position and turned a side hustle into something bigger.

Listen on : Apple Podcasts | Spotify | Website

Curious about starting your own service-based business from home?

This list is for you!

Grab my list of digital marketing-related tasks and services that online business owners are outsourcing and always need help with.

This is a goldmine of services you could be offering to your clients in your digital marketing VA business.

Further Reading:

>> What is a Social Media VA?

>> How to Become a Virtual Assistant

>> What is a Tech VA, and What Do They Do?

>> Do I Need Experience or a Degree to Work From Home as a VA?

>> How to Go from Hourly to Project Rates for Virtual Assistants

The Takeaway: If you want to know how to find clients as a Digital Marketing Virtual Assistant, you just have to know where to look.

Remember, it really only takes one good client to get started!

That first client will help boost your confidence and skills, so you can really bloom.

And guess what? Once your client falls in love with you and your quality of work, they’re going to spread the word. And before you know it, you’ll have their friends and fellow business owners reaching out to you for help!

Referrals are going to help your business explode.

That first client is the hardest. But don’t be afraid to pay to play to get into the right circles, directories and communities.

Because investing in yourself and your business is worth it — whether it’s completing a course, building a formal business website for yourself, or signing up for a valuable membership.

Just be smart and spend your money where it counts the most.

If you’re smart, come the table with hard skills, confidence and competency, and you aren’t afraid to take the initiative, you’ll be able to find digital marketing virtual assistant client work.

And once you’re in the door and growing your business, you’ll be able to start scooping up the clients.

You’ll also be able to offer more specialized services and get paid more for your hard work!

It’s all going to be worth it.

I hope to see you in my network soon!

Listen on Apple Podcasts | Spotify | Website

⚡Podcast Alert: Getting Clients When You’re a New Virtual Assistant

-Emily, Digital Marketing Consultant and Implementer

Emily Reagan is a mom of four, milspouse, freelance digital marketer and Virtual Assistant coach who has helped 400 go-getters, including military spouses, stay-at-home moms, and professional women learn in-demand skills and find flexible remote work as digital marketing assistants and specialists. She’s shared 2,000+ job leads with her freelance marketers & VA community.

Ask her any questions over on Insta @emilyreaganpr

“I help smart women learn the in-demand digital marketing strategies and profitable tech skills to get hired as a unicorn digital marketing assistant.“

3 ways we can work together:

Unicorn Digital Marketing Assistant School with Emily Reagan

1. Do you need to acquire digital marketing implementation skills and build your workflows so you can solidly put yourself out there for work? Check out the Unicorn Digital Marketing Assistant School. (It only opens once a year so jump on the waitlist now!… I also share job leads with my students so it’s a gateway for anyone who wants to build a freelance business that gives them flexibility and meaningful work). You can also choose to go through the self-study program now. Enroll here.

2. Already doing the work and have clients? But need more clients and a better referral network? Apply for our Digital Marketer’s Workgroup. This is a tight-knit community of freelancers like you, supporting each other. Plus I’ve shared 2000+ job opportunities with this community.

3. Need to hire a Unicorn Digital Marketing Assistant? Submit your job opportunity here. I’ll share with my workgroups totally free.

-Emily, Digital Marketing Consultant and Implementer

Emily Reagan is a mom of four, milspouse, freelance digital marketer and Virtual Assistant coach who has helped 400 go-getters, including military spouses, stay-at-home moms, and professional women learn in-demand skills and find flexible remote work as digital marketing assistants and specialists. She’s shared 2,000+ job leads with her freelance marketers & VA community.

Ask her any questions over on Insta @emilyreaganpr

“I help smart women learn the in-demand digital marketing strategies and profitable tech skills to get hired as a unicorn digital marketing assistant.“

3 ways we can work together:

Unicorn Digital Marketing Assistant School with Emily Reagan

1. Do you need to acquire digital marketing implementation skills and build your workflows so you can solidly put yourself out there for work? Check out the Unicorn Digital Marketing Assistant School. (It only opens once a year so jump on the waitlist now!… I also share job leads with my students so it’s a gateway for anyone who wants to build a freelance business that gives them flexibility and meaningful work). You can also choose to go through the self-study program now. Enroll here.

2. Already doing the work and have clients? But need more clients and a better referral network? Apply for our Digital Marketer’s Workgroup. This is a tight-knit community of freelancers like you, supporting each other. Plus I’ve shared 2000+ job opportunities with this community.

3. Need to hire a Unicorn Digital Marketing Assistant? Submit your job opportunity here. I’ll share with my workgroups totally free.

Learn how to work online as a unicorn virtual assistant - VA jobs with Emily Reagan PR How to Find Jobs as a Digital Marketing Virtual Assistant

“I help smart women learn the in-demand digital marketing strategies and tech skills to get hired as a unicorn virtual assistant.“

Before you go, make sure you grab my freebie for up-and-coming digital marketing freelancers and VAs – the top 10 tasks that business owners always need help with! This will help you with what services to offer.

How to Find Jobs as a Digital Marketing Virtual Assistant

Download my top-most requested digital tasks here

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Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital marketing implementor and strategist for a decade for online biz owner clients.

She’s a mom of four, Air Force wife, and founder of the Unicorn Digital Marketing Assistant School, where she teaches smart women the in-demand, highly-coveted digital marketing skills to get flexible, online work.

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