Day Rates and One-Day Intensives with Sarah Masci

Working from Home as a Digital Media Virtual Assistant VA by Emily Reagan PR

Lessons from a Digital Marketing Virtual Assistant who actually does the work:

Whether you’re a brand new VA, or a veteran in the world of digital media marketing, I know you need to hear this info about one day rates that will blow your mind! I recently chatted with Sarah Masci of Bracken House Branding about how she started offering her freelance clients the option of booking her for a one-day intensive work plan. And now, she only offers day rate options and is booked out!

If you’re already in my free Facebook group for virtual assistants and digital media marketing sidekicks, you might have caught the live video interview I did with Sarah. Here are some of the highlights you might have missed. And if not, definitely keep reading to hear about this amazing opportunity she found to boost her income and business revenue, while working fewer hours each week!

Day Rates for Digital Media Marketing VAs with Sarah Masci of Bracken House Branding for Emily Reagan PR

Sarah’s story starts a lot like so many of ours – she was struggling to build her own business without taking too much time from her family.

Sarah left her regular 9-5 office job when her first son was born. She wanted flexibility and the option to make time for her family.

But she soon found that moving to her own business wasn’t an easy solution. She found herself working days, nights, and weekends, and her paychecks never seemed to match up with the effort she was making. Even after she discovered she had a natural gift for graphic design and her business leads exploded, she was overwhelmed. Managing so many long term projects for so many clients felt stressful and never-ending.

And like so many of us and our clients, Sarah never had enough time or creative energy to focus on building her own business path. To create the passive income and recurring revenue opportunities that would grow her own income without taking so many hours out of each day.

She did finally manage to create a course of her own by doing it in little steps at a time. And meanwhile she also noticed a trend with a lot of her graphic design clients. They were frequently sending her punch lists with lots of little tasks to be completed. It would take her hours each time just to prepare her proposal for each one. She would try to time each task and come up with an individual price, then summarize them in a proposal. Then she would go back and forth with each client until they had finally settled on a plan.

It all felt tedious and time-consuming. And she often felt like she was nickel-and-diming her clients for each small task, even though she knew that the value of her services was legit.

Enter the world of 1-day intensives and day rates…

Sarah knew she could work fast and focus. She knew how to be efficient. So she had the idea to offer something new to one of her clients. Instead of a full proposal for a lot of little tasks, she suggested that the client hire her for a single full day of intensive work. That client took her up on it, and Sarah only charged $500 for a day rate.

And it worked. She knocked everything off her client’s to-do list. And then at the end of the day, she was done. Nothing hanging over her head. No waiting for revisions, no back and forth and stretching out time on the calendar for days over little details.

So she advertised it in a bigger way on her FB page. She told her clients that if they had specific task lists, they needed to try her 1-day intensive offer. And the clients loved it – she started booking almost immediately. First she was filling in extra days between her ongoing clients’ projects. But about a year and a half ago, she closed out most of her ongoing projects and announced that she was only going to do one-day intensives. She started charging a lot more for her day rates. And she hasn’t taken on another long term project since!tate to turn down clients who might need more long-term support than she offers.

When I first heard of day rates and one day intensives, I instantly started offering them. I think it’s the perfect solution for digital media unicorns who work on ALL THE THINGS for their clients. So many of my students from the VA Crash Course are getting there FAST. They’re booked out and ready to level up their income earning. If that sounds familiar, this might be exactly what you need right now.

⚡️Podcast Alert: Sarah Masci talks Day Rates


Mood Board for Brand by Sarah Masci of Bracken House Branding for Emily Reagan PR



A mood board that Sarah created for my own rebranding and website design!

Here’s why day rates work so well for VAs and freelance digital media marketers….

So many clients love hiring Sarah for a 1-day intensive. They don’t have to wait. There’s no scope creep or timelines that drag on and on.

And now Sarah has had time to develop her day rate framework and iron out the wrinkles. For some clients, in one day she can do branding – logo, colors, fonts, icons, templates. For others she can create a 4-5 page website in a single day. She’s open and customizes to what they need, but doesn’t do any more project proposals. Instead she has her clients give her a prioritized task list. And she makes sure that she sets realistic expectations for what she can do in one day.

Even better, she usually only schedules one or two intensive work days for clients each week. That gives her the other days to focus on her own biz. Now she has time to build and develop her own coaching program, passive income products, mastermind, course work, etc. And her nights and weekends are almost always free to spend with her family or to focus on non-work activities.

It’s been a game changer for her work-life balance and her financial security.

It has also given her the opportunity to define how she wants her business to work. She’s not a slave to the needs of her clients. And she doesn’t hesitate to turn down clients who might need more long-term support than she offers.

When I first heard of day rates and one day intensives, I instantly started offering them. I think it’s the perfect solution for digital media unicorns who work on ALL THE THINGS for their clients. So many of my students from the VA Crash Course are getting there FAST. They’re booked out and ready to level up their income earning. If that sounds familiar, this might be exactly what you need right now.

You can make day rates work for you, too.

Sarah found that she worked best when she niched down her 1-day intensive options. She found that if you focus on a niche, you get to build your reputation, become proficient, and grow your efficiency in that area.

Sign up for Sarah’s free masterclass to learn more: The Life Changing Magic of Day Rates.

Chanti Zak, who I recently featured on another blog post, also has a huge success story about how she capitalized on day rates within her quiz funnel niche.

In an interview she did with Tarzan Kay she talked a lot about her story. Chanti originally stepped into the world of day rates with one client. She charged a rate of $1500 for six hours of writing sales emails. And she finished within the six hour time and passed the work onto her client. Then her client took Chanti’s work and made $30,000 within a week! And the client built on that revenue and it continued to grow up from there.

So Chanti knew her work was going to be valuable for clients. Soon she focused her day rate options on her niche of building quiz funnels. And it wasn’t long before she was able to raise her day rates to $2500+.

Chanti also mentioned some caveats. Sometimes creative work can be hard to maintain for 6-8 hours at a time. And as she grew in her quiz writing skills, she found herself taking more time than she originally planned because her work became more in-depth and detailed. But her story highlights how you can find a niche that you love and explode that into a fantastic day rate program.

It’s not just about the niches, though.

If you’re a unicorn VA, you could also offer many services to your clients under the umbrella of a single day rate. Think about those clients that have never used a VA before and might be hesitant to jump into a long-term contract. Single 1-day intensives are a way to show off your skills, knock out the small tasks on their to-do list, and build their confidence in you.

Or maybe there’s a client that has already done a lot of the work and is rolling steadily through their own biz. But sometimes they have a lot of little questions or small jobs that you could help them knock off their list. Instead of nickel-and-diming them, offer to tackle their list under a day rate plan that they can book when they need it.

The Takeaway: Using day rates helped Sarah double her revenue while actually working less.

Because she learned how to work smarter, not harder.

Of course, it’s hard to figure out how to start with day rates if you’re brand new to digital media marketing. But this is an option that I wish was on my radar a lot earlier in my own career, so I wanted to make sure it’s on yours right now.

In my crash course, I lay out suggested timelines and give you some ideas of how to plan your time. These are things to be thinking about as you consider building your own day rates and one-day intensive packages. If you’re brand new to the online space, this is the foundation you need to get your head around the options and workflows.

And don’t be afraid to take the specialized courses:

Right now, Sarah is offering a free masterclass for day rates. Her training plan can help you figure out what you’re going to offer, and on what timeline. She also helps you decide how to price it, because it’s not really the same as your hourly rate times your work hours. Plus, she shares how she first got her day rate clients and gives you some suggested template ideas for client contacts.

And if you’re eager to to develop a premium niche to help focus your day rates plan, I definitely recommend taking a class like Chanti’s. In her class, she shows you how to build meaningful and relevant quiz funnels to explode email marketing for you or your clients. It will help get your foot in the door of day rates with a unique niche that you can offer your existing and potential clients.

I took Chanti’s class and learned so many new things about email marketing and how powerful a quiz can be. The quiz I developed for my own biz generated over 1500 new leads in a short time! (FYI – If you click on one of her course links here in this post, it uses my affiliate link and you’ll also earn a 1v1 coaching call with me!)

Are day rate plans going to be your thing?

Of course, day rate plans aren’t for everyone. Some people enjoy building relationships with clients over time. They prefer immersing themselves within a client’s brand, and sharing their long-term successes. And they like being part of a team and nurturing the KLT factor with the client’s audience. If this sounds more up your alley, then you might prefer looking at an in-depth long term VA position like a Facebook Community Manager.

But if you’re the kind of person that enjoys the challenge of doing an intensive deep dive into a project for a few hours, and then moving onto something brand new, then day rates are just your thing!

Go watch the full video to get all of Sarah’s inspiration about using passive income and day rate plans to level up your business!

Make sure you’re a member of my free facebook group for digital media marketing and virtual assistants. Then go here and watch the whole video interview I did with Sarah. You’ll be inspired to find a whole new way to offer your services to clients, and to be smart about it!

What do you think about day rates? Are they something you’re inspired to offer? Leave me a comment and let me know!

See you in the online space!


Working from home as a digital media marketing virtual assistant by Emily Reagan PR

Ready to build your toolbox of services to offer on a day rate plan? You need my Virtual Crash Course!

Free Trainings Available Right Now:

Further Reading:

From Classroom Teacher to Full-Time WAHM VA

How to Survive (and Thrive) While Working at Home During a Quarantine

How to Get Started as a Virtual Assistant

Five Ways to Get Money to Pay for That Course You Need

One Response

  1. Transitioning to day rates is a HUGE goal of mine for 2021 – I can’t wait to take Sarah’s course then and make the transition.
    Thank you for always sharing inspirational, yet utterly actionable, information to make us unicorns even stronger!!

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Meet Emily

Emily Reagan is a jill-of-all trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital media implementor and virtual assistant for a decade for online biz owner clients.

She’s a mom of four, Air Force wife, and founder of the Digital Media VA Crash Course, where she teaches smart women the in-demand, highly-coveted digital marketing skills to get flexible, online work.


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